9/11/2018 CREATIVES / PUBLICITY Learn how we create fantastic graphic designs, videos, websites and a captivating publicity strategy.

How We Come Up With Our Creative Designs 9/11/2018 How We Come Up With Our Creative Designs

How We Are Able To Connect With People Beyond Church 9/11/2018 How We Are Able To Connect With People Beyond Church

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(The Graphic Design Process) 9/11/2018 GRAPHICS DESIGN (The Graphic Design Process)

9/11/2018 AIM Before you can start any design you, of course, need to know the purpose of the design. What is the message? Who is the audience? Design Concepts Take detailed notes, which you can refer to throughout the design process.

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9/11/2018 Tools you can use Illustrator, Corel Draw, Photoshop, Canvas(an online design platform with loads of simple straight forward design templates),InDesign etc

GRAPHICS RESOURCES 1. Dribbble -is a very popular website which has a freebie tag associated with it 2. Behance - It’s an online community where people share their portfolios hoping to catch the eye of real clients 3. Google Images 4. Canva-   It has an easy to use drag-and-drop interface and provides access to over a million photographs, graphics, and fonts. 5. Freepik - It was created to help you find different logos, vectors, illustrations, and PSD files to use in your design. .l

CREATING A PROMOTIONAL VIDEO 9/11/2018 CREATING A PROMOTIONAL VIDEO CREATIVE IDEA BEHIND OUR VIDEO PRODUCTIONS

KEY POINTS Identify your goal Choose a direction Set the tone 9/11/2018 KEY POINTS Identify your goal Choose a direction Set the tone Decide on duration Choose a video style Outline the idea Write the script Storyboard

9/11/2018 Identify Your Goal Before you sit down to script out your video, you’ll want to take a step back and consider why  you want to create a video in the first place. Videos can be expensive to produce, so it’s important to get crystal clear on your goals before you start writing dialogue. For example: perhaps you’re a new ministry and you want a video that introduces your mission to web visitors. Or perhaps you have a upcoming event that needs people to be ware of further Maybe you’re just running a sale and need a video that pushes people to take action.

9/11/2018 Choose A Direction Now that you have your “why,” it should be a little bit easier to determine what makes sense in terms of direction. In this case, you would likely go with a video that’s more along the lines of “introductory” or “explanatory” in nature. You may even find that a combination of several directions makes sense

9/11/2018  Decide on Duration Will this be a 30-second video? 60-second? A minute plus? 5 minutes? You may be thinking: “how can I know the length of the video until I script it out?” And trust me, I hear you! But the reality is, without using some type of time parameters, your video will likely end up too long and potentially unfocused.

9/11/2018 Choose A Video Style By this point, you should have your goal, direction, tone, and duration figured out. The next thing to consider will be the visual style of the video, meaning what it will look like. Many videos are a combination of some (or all) of these visual styles. For example, human actors who talk to animated characters (live action) or narrative-style videos that use a combination of main shots and b-roll footage.

9/11/2018 Outline The Idea Assuming you have a loose idea for your video, it’s now time to start fleshing out the details. To do it, I would suggest you start at a high level, then work backward from there. For example, before I start laying out a script and all of the details, I usually write out a paragraph that essentially summarizes the idea from a high-level perspective. This paragraph should focus on the concept itself, so you always have something to refer back to when you begin building out the ideas (and the script inevitably gets a little murky).

9/11/2018 Write The Script Every writer, creative director, director, etc, likely has their own way of writing scripts. There are also countless “script templates” for how to lay everything out (while these may seem pretentious, they actually are pretty helpful).

9/11/2018  Storyboard Okay, so you’ve written your script, you’re done now, right? Not exactly. It’s now time to work with an artist, illustrator, or designer to create visuals that go with your script. The idea is to work with a visual artist to help bring your script and ideas to life, making sure whatever you’re about to shoot is going to look good (and make sense) on film. The type of artist you work with will depend on the medium you’re shooting within— for example, if you’re creating an animated video, you’ll probably want to work with an illustrator/animator (preferably the one who will create your final video) to put together the storyboard.