Event Planning: Tips and Tricks to Increase Net Revenue Robert L. Goltz, President/CEO Warren County Regional Chamber of Commerce 2006 Conference Cleveland, Ohio

25:75 Challenge Chambers today are looking to change their income ratio to operate more like a business.

What is your organization’s income ratio? 25:75 Challenge What is your organization’s income ratio? __ Membership:____ Non-dues

What goes into having an event? Organization Chairperson/Committee Schedule/Timeline Sponsorships Marketing

Event Organization One Place Information Books vs. Files management

Book Construction What Goes Into the Event Book?

Scheduling Schedule your Year Create a repetitive Schedule Train Your Members Break The Rules

Generating Event Revenue Who is your Sales Force for the event?

Sponsorships: Hot Spots Exclusivity on events top sponsorship opportunity Logos, Logos, Logos Complimentary vs. Free Past data on the event Contract = Marketing Dollars Create sponsorships that are sponsor specific.

Create multiple marketing pieces for sponsorship of your events!

The Sponsorship needs to be in a contract form.

Quick Marketing Tips: Newsletter Email Telephone Table tents Calendars Weekly Signature Tag Lines Telephone On-hold message Receptionist Table tents Calendars Event Displays

Questions?