Building the Gigabit City

Objectives of Workshop Building blocks for strategy foundation Improve ability to advance broadband Basic skills for ongoing tasks Leverage the e-book

Workshop Format General overview of skillset Apply knowledge to your community Collaboration

Funding Options Municipal bonds Constituents invests Pre-pay for buildout

Funding Options (more) Take it to the bank Jurisdiction offers assets Leverage constituent grants

Organization Structure City or county owns infrastructure Public utility owns network Community creates nonprofit Community creates co-op

Organization Structure (more) Use existing nonprofit Existing co-op transitions Business people create company Public private partnership

Stakeholder Assessment Provide 30,000-foot view Initial insight to potential impact Captains to lead the charge Keys to anchor tenants

Stakeholder Categories Local government Education Nonprofit organizations Medical/healthcare

Stakeholder Categories (more) Real Estate Largest companies Media Agriculture

Art of the Possible Educate to possibilities Relate benefits to their world What’s that worth to you? Many will sell themselves

What You Ask Is Key If you have broadband, how can you help yourself, help others? How would broadband change what you do, how you do it? What are impacts of this change?

Constituent Data Collection More you know, greater the ROI Multiple ways to gather Ongoing process Gather info, increase supporters

ID Marketing Partners Who can make/save money, operate better Who’s dedicated to the public good Who has marketing leverage Who’s willing to commit

Take Me to the Pilot You can pilot test anything Don’t try to test everything Prior previous planning is key

Build on Stakeholder Info Test assumptions Determine depth of support Pre-sell broadband Ideally – start a movement

Pilot Guidelines Be clear on goals and needs Create an ROI if possible Budget high Manage expectations

Pilot as Marketing Tool The pilot project as marketing foundation Make it a big #$%@#! deal Roll out the usual suspects

Ottumwa Pilot Testing biz model, costs, time 6 participants Mainly fiber, possibly wireless Marketing driver of full buildout

E-mail: craig@cjspeaks.com Twitter: @cjsettles www.cjspeaks.com E-mail: craig@cjspeaks.com Twitter: @cjsettles