Dove Alaa Alsuwaie 201100235

Outline Background of the Advertisement The Advertisement Persuasion Tactics Underlying Attitudes and Beliefs Effectiveness Summary

Background of the Advertisement The advertisement is Dove Beauty Bar Demo the length of the advertisement is 31 seconds. In this commercial Dove has invited women to discover truth about soap. Every women wash a mirror, some used soap and others used Dove. After washing the soap from the mirrors, all soaps leaves scum behind every time you use them. Women can't see it on their skins but they see it on the mirror. The intended audience are women in general from age 20 to age 50.

The Advertisement http://www.youtube.com/watch?v=UQYPC_mRLWc

Persuasion Tactics On the other hand they show that Dove is different that doesn't leave any scum on the mirror or body skin because it made of moisturized substances. That leaves skin smooth, soft and always scum free. Finally they show that is the truth is clear which means only Dove who doesn't leave scum on the skin and it's the best soap.

Underlying Attitudes and Beliefs Woman is taking care of her skin and she’s doing her best to product it. And in the advertisement they use mirror to shows the different between Dove and soap when they use that way they attract the woman to try it.

Effectiveness In my opinion the advertisement was successful because the subject they use is mirror and the mirror reflects a real image of ourselves. So they use the mirror to reflect a real image of what does the soap leave behind after washing it. And they used the mirror because they knew who are their audience. Because women spend more time in front of mirrors. Also the mirrors shows a clear reflection of every thing. In the end they make different racial women to do the experiment by themselves which is good to show the audience the equality that any women could be in the experiment not only a specialists.

Summary In conclusion, I was talk about Dove Beauty Bar Demo In this commercial Dove has invited women to discover truth about soap. The intended audience are women in general from age 20 to age 50. And they show that Dove is different that doesn't leave any scum on the mirror or body skin because it made of moisturized substances. In my opinion the advertisement was successful because the subject they use is mirror and the mirror reflects a real image of ourselves.