Display Advertising Objective

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Presentation transcript:

Display Advertising Objective Promote the courses offered at James H Groves Adult High School for Polytech Adult Education. Solution A Display Advertising campaign that targeted potential students in Kent County, Delaware. Call to Action Learn More about James H Groves High School and Career Training through Polytech Adult Education Measurement of Success Total # of Impressions: 373,688 Ad Engagements: 13,741 Total # of Site Visits: 782 *North American average click-through rate (CTR) for standard banners - 0.06% to 0.08% as of a study conducted in April 2014 (marketingcharts.com)