Nicole Steen-Dutton, ClickDimensions B2B Social Marketing Nicole Steen-Dutton, ClickDimensions #CollaborateCanada

Today’s Agenda Brief intro to ClickDimensions Why social? How is B2B social different? Tools for social marketing and social engagement Demo Q&A

About ClickDimensions

Marketing Automation Email Marketing Web Intelligence Lead Scoring Campaign Automation SMS Messaging Reporting Form Capture Surveys Landing Pages Social Marketing Event Management Training & Support

Why ClickDimensions? FULLY NATIVE FULLY SUPPORTED FULLY COMMITTED ClickDimensions wasn’t adapted for the Microsoft ecosystem. It was created for it. FULLY SUPPORTED ClickDimensions is full-service, not self-service. Available 24/7, our expert onboarding, training and support teams ensure that you get started and get results quickly. FULLY COMMITTED Only ClickDimensions devotes 100% of our efforts to marketing automation for Dynamics users.

Why Social?

are active on social media Demand For Social 2.8 billion people worldwide are active on social media We Are Social More than 1/3 of internet users go to social media when they are looking for more information about a product or brand GlobalWebIndex 67% of consumers have used a company’s social media sites for customer service J.D. Power

Benefits of Social Marketing Brand awareness Customers can find and connect with your brand Brand loyalty Join in conversations and engage with customers Increased website traffic Attract more inbound traffic through social links Customer insights Through social listening, find out who your customers are and what interests them Customer experience Customers will engage with your company through social media – give them a positive experience Lead generation and sales Use social listening and social research to identify and convert leads Omni-channel campaigns Social media messages reinforce your messaging on other channels like web or email

B2B Social

B2B Marketers Are Diving Into Social 81% of marketers have integrated social media and traditional marketing activities Social Media Examiner 93% of B2B marketers use social media as a content marketing tactic Content Marketing Institute

Social Platform Use: B2B vs B2C Brands

B2B Social Marketing is Different With all the investment in B2B social media, it’s still very hard to measure the real business results Shares, likes, retweets, followers and comments are good for brand measurement, but don’t show any real value B2B marketers need to measure ROI, lead attribution, pipeline contribution 86% of marketers want to know how to measure their return on investment for social media activities Social Media Examiner

Tools For Social Media

Social Links and Social Sharing Let recipients quickly find your social profiles with social links in your email marketing Allow recipients to share your emails on their social pages using social sharing

Social Postings Add text and images, and schedule posts for a specific date and time Post from inside Dynamics 365 to: Facebook Twitter LinkedIn Google+ Track lead’s social interactions for use in: scoring segmentation campaign automation lead source attribution Core posting and tracking functionality available to all ClickDimensions users (Standard and above)

Social Engagment All the social features you need in one integrated platform PUBLISH Schedule content distribution in advance for any day or time to multiple social profiles and networks LISTEN Stay on top of social conversations and engage in them with social listening MEASURE See results for clicks, conversions and engagement for every post, message and source. Use those interactions to drive scoring, segmentation, campaign automation and lead source attribution AMPLIFY Leverage your employees’ and advocates’ social reach COLLABORATE Assign team members to selected campaigns and social profiles and easily manage cross-functional roles CURATE Discover and share content to increase engagement and position your company as a thought-leader

Designer for the Unique Needs of B2B Social Marketing Intelligent scheduling Efficiently schedule and manage content across a range of profiles and networks Content curation Source content that can be used in your social campaigns Integrated with CD and Dynamics Move beyond vanity metrics such as likes, clicks and shares and show true impact on revenue and the sales pipeline Create better campaigns Use a lead’s social activity in scoring, segmentation, campaign automation and lead source attribution Social Advocacy Empower your colleagues and partners to amplify your efforts, creating more reach with less effort.

Demo

For More About B2B Social Visit http://clickdimensions.com/b2b-social-ebook/ to download our free eBook: The B2B Marketer’s Guide to Social Media Success

Questions

Social Engagement Packages Embedded Free (Standard and up) 5 Social Profiles Social posting from CRM Track social activity for use in scoring, segmentation, campaign automation and lead source attribution Standard $250 per month 3 Users 20 Social Profiles Publishing Analytics Bulk scheduling Content curation Social Listening Integrations Professional $600 per month 5 Users 50 Profiles Standard features, plus: Social Advocacy (5 Advocates) A-la-carte add-ons Customer care Team management, workflows

Add-Ons (available in Professional package only) Additional Users Per user: $50/month No limit on users Advocacy Boards Additional boards allow for separation of content between teams Per board: $500/month Additional Advocates Packages of additional advocates available $100-$6,000 per month Teams Enable teams in social publishing $350-$800/month Social Customer Care Inbound social messages assigned to users for follow-up $535/month Twitter Insights Additional Twitter analytics Per profile: $100/month

Thank You Clickdimensions.com Sales@clickdimensions.com Twitter.com/clickdimensions #CollaborateCanada