Persona Profile: Suzie Kim Suzie lives with her parents and has a long-term boyfriend. She loves her job which she has done for five years. Suzie like to go out and meet people, like fashion and going to the movies. She likes to travel and has seen many Asian countries. She is saving to visit Europe – her number one destination before she is 30 years old. She like Irish pop music such as The Script, Hozier and Niall Horan. Suzie recently bought a digital SLR camera and is taking a short online course to learn how to use it. Interests/Hobbies Meeting friends, movies, travel, fashion, playing the guitar and photography. Motivations To learn English fluently. To hold an exhibition of her travel photographs Barriers to visiting Dublin Saw the terrorist attacks in Europe reported on TV Traveling in Ireland is expensive Implications To communicate that Dublin is safe place to visit. Suzie may be interested in seeing some Irish music performers – many great musicians on Grafton street. Would know ‘Once’ film. Many picturesque opportunities for her to take advantage in Dublin with her new photographic skills; where she cycles on hired Dublin Bike. Personal philosophy: ‘Experience as much as you can’ Age 29 Status Single Nationality South Korean Profession Kindergarten teacher Income €15,000 Education Graduate Language(s) Korean and English

Persona Profile: Joerg Müller Joerg lives in Bavaria with his wife and has two adult children that have moved out of the family home. He likes to keep fit and when holidaying, tries to combine some activities to his trip. While his longer holiday is family-based, he has one or two weekends a year where he does a city break himself. He likes a range of music types and regularly plays music when at his desk. U2 is one of his favourites musical groups. Joerg is a technophile and carries a range of electronic gadgets on his travels. He holds a private pilot licence but struggles to keep it current. Interests/Hobbies European social history, eating out, fine wines and whiskeys, cycling, reading and photography. Motivations Joerg likes to learn new things. He likes to be prepared for what he does. He leaves little to chance. Barriers to visiting Dublin No direct flights. Availability of short-notice accommodation. Implications Joerg may be interested in learning about U2 during his visit. He will have a camera and will like to capture plenty of photos to add to his extensive digital collection. Personal philosophy: ‘Work hard, but make time for fun’ Age 52 Status Married Nationality German Profession SEO niche software company Income €150,000 Education Post Graduate Language(s) German, English and French