Professional Development Seminar October 2008 Turn Public Speaking OBLIGATIONS… Into Branding and Messaging OPPORTUNITIES! Presented by Kara Kortman Schonberg Thursday October 2, 2008

Introduction Brief audience survey Speaking obligations Frequency Purpose Audiences Comfort level consensus

Introduction Assessing your voice Project management and public speaking Fundamentals of effective speaking Messaging and branding 101

Jazzed Up Public Speaking Assessing your VOICE ? What is “voice” ? Areas of expertise Posture Rapport with audience Tone Strengths Non-verbal signals Weaknesses Nerves and emotions

Jazzed Up Public Speaking Project management and public speaking Start-to-finish process Strategic approach Prepare, prepare, prepare Practice, practice, practice

Jazzed Up Public Speaking Project management and public speaking “The HORROR!” What to do when you cannot pre-plan and practice Relax Remember Rely Secret weapon Ongoing practice and preparation

Jazzed Up Public Speaking Fundamentals of effective speaking Preparation Practice Content (*messages*) Delivery Tone and volume Non-verbal power

Jazzed Up Public Speaking A word on preparation Project management = your natural defense! Do your homework Create a timeline Elect your guinea pigs Create your content; tweak, tweak, tweak

Jazzed Up Public Speaking A word on practice Carefully select and WORK your guinea pigs Video surveillance and/or mirrors – MANDATORY Use a stopwatch! Remember PM! Adhere to your timeline Especially in the beginning…… COMPLETE NO LESS THAN 3 DRY RUNS!

Jazzed Up Public Speaking What about content? Messaging and branding…. More on that later!

Jazzed Up Public Speaking Fundamentals of delivery Where the rubber meets the road YOUR VOICE Appearance Posture Gesture Voice volume and tone Intonation

Jazzed Up Public Speaking Fundamentals of delivery The habits of highly effective pubic speakers Energy Bold voice Enthusiasm Powerful gestures Audience involvement Good posture Eye contact Strong stance Pronunciation Intonation

Jazzed Up Public Speaking A reminder about preparation and practice The habits of effective public speaking come only through Knowing your material Practicing your material

Jazzed Up Public Speaking Tools, tricks and helpful hints Knowing your audience – attention span Using note cards Transitioning from topic to topic Letting PowerPoint work for you Taking questions Waking up your audience

Jazzed Up Public Speaking Messaging and branding 101 Brief audience survey Your company and its messages

Jazzed Up Public Speaking Messaging and branding 101 What are KEY MESSAGES? How do I use them? GOOD message/BAD message… an exercise

Jazzed Up Public Speaking Messaging and branding 101 The habits of effective messagers Brevity Tell the truth! Big-picture thinking Focus on brand essence Collaboration Know your strengths Good counsel Stay on strategy Tell the truth

Jazzed Up Public Speaking Messaging and branding 101 What is branding in laymen’s terms? Why do I care?

Jazzed Up Public Speaking Messaging and branding 101 The habits of effective branders Be strategic Know your product Be truthful Know your audiences Be concise Focus on points of distinction

Jazzed Up Public Speaking Lagniappe - a word on media encounters WARNING! “Is this thing on?” Applying public speaking methods Messaging, messaging, messaging Bridging Brevity Breathe Relax, Remember, Rely

Jazzed Up Public Speaking Review How can I turn my Jazzed Up public speaking skills into branding and messaging OPPORTUNITIES? Use PM principles Understand your brand Know your message Find your voice Prepare Practice Remember the three R’s

Jazzed Up Public Speaking Home work assignment – START TODAY! Part 1 – Short presentation, recorded Part 2 – Critique, share, practice Part 3 – Long presentation, recorded Part 4 – Critique, share, practice

Jazzed Up Public Speaking Questions & Answers Contact: Kara Schonberg Kortman Communication Kara@kortcomm.com (504) 864-3177