Dr Giasemi Vavoula School of Museum DIGITAL TECHNOLOGY AND MUSEUM LEARNING

Theorising Applying Relating Explaining Describing Note-taking Memorising cognitive engagement teaching method Learner passive active lecture problem-based learning academic non-academic (Biggs 1999) surface learning deep learning “Good teaching is getting most students to use the higher cognitive level processes that the more academic students use spontaneously” (p. 58)

ENGAGEMENT IN THE MUSEUM Cognitive; but also emotional, sensory-perceptual Attention continuum Capture Orienting as response to powerful stimulus, e.g. loud noise Searching through scanning environment for something useful Focus Narrowing from broad to single object Engage Learning Flow Inquiry Immersion Bitgood 2010

emotional, sensory-perceptual, cognitive engagement focused (Falk et al. 2010), goal-oriented (Bitgood 2010), expert visitor (Simon 2010) un-focused (Falk et al. 2010), stimulus- oriented (Bitgood 2010), casual visitor (Simon 2010) Capture focus engage Good visitor experiences get most visitors to use the higher engagement level processes that the more focused visitors use spontaneously visitor experience Visitor passive active multimedia tour in-galleryinteractive

emotional, sensory-perceptual, cognitive engagement visitor experience Visitor passive active focused (Falk et al. 2010), goal-oriented (Bitgood 2010), expert visitor (Simon 2010) un-focused (Falk et al. 2010), stimulus- oriented (Bitgood 2010), casual visitor (Simon 2010) Capture focus engage Good visitor experiences get most visitors to use the higher engagement level processes that the more focused visitors use spontaneously

Take the Tate Modern Multimedia Guide Hire the Tate Modern Multimedia Guide from the Information desks at level 1 or level 2 of the gallery, for the duration of your visit.  10.00–17.00, Sunday – Thursday  10.00–21.00, Friday and Saturday  £3.50 (£3 concessions)  In English, Deutsch, Español, Français, Italiano and British Sign Language (BSL)  You will be asked to leave a piece of identification British Sign Language (BSL) tour The handheld computer plays video clips of interpreters signing a tour of highlights of the displays, as well as presenting visual interactive content such as games and opinion polls. The tour provides on-demand interpretation for deaf and hearing impaired visitors in their preferred language.

Key Features: PERSONAL GPS: Find your current location within the Museum and navigate using the digital floor plan. TURN-BY-TURN DIRECTIONS: Get to your next exhibit, a cafe, or anywhere else in the Museum using the quickest route possible. DIGITAL EXHIBITS: Learn more about select items from the Museum's vast collection during your visit or browse exhibits from anywhere in the world. PRE-LOADED TOURS: Choose from Museum highlights or in-depth guided tours. CUSTOM TOURS: Plan your own tour before you arrive or on the spot. Explorer comes pre-loaded with over 100 Museum exhibits for you to choose from. FOSSIL TREASURE HUNT: Use clues to find specimens and exhibits in the Museum's fossil halls. SHARING THE EXPERIENCE: Share an interesting exhibit through , Facebook, or Twitter. BOOKMARKING: Want to learn more? Bookmark an item and receive a link to more information when you get home. MUSEUM INFORMATION: See opening times and directions to the Museum plus information about key events.

Webpage Studio Guests view, customize, and publish their personalized website, which is automatically created as they explore the museum and interact with exhibits. Create a personalized webpage that contains photos and images from your visit to The Tech Museum. Then use your unique TechTag number to visit your page anytime.

Leafsnap Leafsnap (Smithsonian, Columbia University, University of Maryland) “Made only for the iPhone eh? I didn't know there were so many trees to snap in a Starbucks...” Youtube comment

Streetmuseum Streetmuseum (Museum of London, Brothers and Sisters)

ARtotheque ARtotheque (Stedelijk Museum)

SUMMARY OF USES OF DIGITAL (MOBILE) MEDIA Content Additional Situated Multiple representations Visitor-generated Activities Beyond the visit Way-finding – way-building

EFFECTS ON USER EXPERIENCE Engagement Weaving into personal contexts Imagination

FORTHCOMING… Affective Digital Histories: Recreating De-industrial Places, 1970s to the Present Oct 2013 – Mar 2015, AHRC Connected Communities (University of Leicester, De Montfort University, Phoenix, EMOHA, Writing East Midlands, Cuttlefish, Glossop Heritage Trust and High Peaks Community Arts) Starting point: existing content on Leicester’s and Glossop’s industrial and de-industrial heritage. Content generation: From starting point, commission/source/facilitate additional, creative, interpretive content from local communities. Content ‘snowballing’: use above to trigger, then capture affective memories in the communities that ‘inhabited’ those disused buildings over past 40 years.

emotional, sensory-perceptual, cognitive engagement visitor experience Visitor passive active focused (Falk et al. 2010), goal-oriented (Bitgood 2010), expert visitor (Simon 2010) un-focused (Falk et al. 2010), stimulus- oriented (Bitgood 2010), casual visitor (Simon 2010) Capture focus engage Good visitor experiences get most visitors to use the higher engagement level processes that the more focused visitors use spontaneously