The mission of Project Look Sharp is to provide materials, training and support for the effective integration of media literacy with critical thinking into classroom curricula at all educational levels. Project Look Sharp Ithaca College 1119 Williams Hall Ithaca, NY Phone: Fax: Integrating Media literacy Into the Elementary Curriculum Cattaraugus-Allegany Teacher Center, March 28, 2008

Summer Institute: July, 2008 AM: Media Literacy curriculum integration PM: digital media production training

Today’s Goals: To introduce the key concepts of Media Literacy and 21st century literacy. To model and practice media decoding for teaching core content and critical thinking skills. To apply this work to interactive video conferencing. To reflect on the utility of video conferencing for this work based on an evaluation of this session.

“Media” Messages conveyed through visuals, language and/or sound (Mass) produced for a (mass) audience mediated by a form of technology The producer of the message is not in the same place as the receiver of the message

Types of “Media” Advertising in All Forms Videos, DVDs, Films Computer & Video Games Recorded Music (e.g., CDs) Books (e.g., Textbooks) Maps, Money, Dictionaries, Standardized Tests, and more… Radio Television Newspapers, Magazines Internet

Generation M: Media ln the Lives of 8-18 year olds 2005 Kaiser Family Foundation study Kaiser Family Foundation the average time 8-18 year-olds spend with media (not school related) per day? 6:21 hours per day 8:21 hours of media content

32 million iPods were sold in 2005 (2007, The average year old listens to music for 1:44 hours a day (2005,

45% of teens have a cell phone (2005, Pew, “Teens and Technology”)

75% of online teens use Instant Messaging 48% of the 16 million IMing teens use IM everyday (2005, Pew, “Teens and Technology”)

Over 150 million MySpace pages. About 300,000 new members added per day. (3/1/07, Wikipedia)

Sales of computer and video games now surpass Hollywood movie receipts (2004, metrotimes.com)

87% of 12 to 17 year- olds use the internet (only 66% of adults) Of these online teens: 51% go online every day. 76% get news online (38% increase since 2000) 57% create content for the internet (web pages, blogs, etc.) 4 million young Americans have created their own “Blog ” (2005, Pew, “Teens and Technology”)

A wiki [1]) is a website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring. Wikipedia receives approximately 14,000 hits per second (2006, Schiff, New Yorker )

2005. Kaiser Family Foundation reading………………………… :43 books/magazines/newspapers listening to music……………… 1:44 Radio/CD/tapes/MP3s watching movies………………. :25 in the theatre watching TV…………………… 3:51 TV/videos/DVDs/prerecorded shows using the computer……………. 1:02 online/offline playing video games…………… :49 console/handheld time spent with different media

73% of Americans can name the Three Stooges 42% can name the three branches of government (Zogby International, 2006).

"An enlightened citizenry is indispensable for the proper functioning of a republic. Self-government is not possible unless the citizens are educated sufficiently to enable them to exercise oversight.” Thomas Jefferson

New Technologies include: Instant Messaging texting online social networking YouTube blogs and podcasts wikis interactive video conferencing

Qualities of New Technologies : non-linear interactive open source personalized co-created mobile

Where did students go to get quick access to information… 40 years ago? 100 years ago? 15 years ago? Where do our students go today? research a famous leader and write one paragraph

21st century literacy requires critical thinking and media literacy to be integrated across the curriculum

Media literacy is the ability to access, analyze, evaluate, and produce communication in a variety of forms.

Who produced this message, and for what purpose? Who is the target audience? What are the messages about… and how were they communicated? TV Commercial: Real Bugs

FIVE KEY CONCEPTS OF MEDIA LITERACY 1. All media messages are “constructed.” 2. Each medium has different characteristics, strengths, and a unique “language” of construction. 3. Different people interpret the same media message differently. 4. Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression. 5. Media messages have embedded values and points of view.

clip from: A Beautiful Mind Literary Elements: plot, setting, point of view, character development Cinematic Techniques: type of shots, camera angles, lighting and color, symbolism and metaphor, pacing, transitions, acting, dialogue, music David Considine

FIVE KEY CONCEPTS OF MEDIA LITERACY 1. All media messages are “constructed.” 2. Each medium has different characteristics, strengths, and a unique “language” of construction. 3. Different people interpret the same media message differently. 4. Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression. 5. Media messages have embedded values and points of view.

2. Each medium has different characteristics, strengths, and a unique “language” of construction. Hate.Com Extremists on the Internet produced by HBO and The Southern Poverty Law Center

What are the characteristics, strengths, and unique “language” of interactive video conferencing?

FIVE KEY CONCEPTS OF MEDIA LITERACY 1. All media messages are “constructed.” 2. Each medium has different characteristics, strengths, and a unique “language” of construction. 3. Different people interpret the same media message differently. 4. Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression. 5. Media messages have embedded values and points of view.

5. People interpret media messages differently. Hate.Com Extremists on the Internet produced by HBO and The Southern Poverty Law Center

FIVE KEY CONCEPTS OF MEDIA LITERACY 1. All media messages are “constructed.” 2. Each medium has different characteristics, strengths, and a unique “language” of construction. 3. Different people interpret the same media message differently. 4. Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression. 5. Media messages have embedded values and points of view.

For what purpose was each produced? Entertainment Profit Education PersuasionArtistic Expression Hate.Com Extremists on the Internet

FIVE KEY CONCEPTS OF MEDIA LITERACY 1. All media messages are “constructed.” 2. Each medium has different characteristics, strengths, and a unique “language” of construction. 3. Different people interpret the same media message differently. 4. Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression. 5. Media messages have embedded values and points of view.

Discovery of the Mississippi William H. Powell, 1855

The Last Supper Jonathan Warm Day, 1991

APPLICATION How could you use and teach media literacy and critical thinking through interactive video conferencing?