PR Writing class Abilene Christian University

Slides:



Advertisements
Similar presentations
Working with the Media Getting More Media Attention For Your Chapter By: Kelly Loussedes Director of Public Relations February 8, 2006.
Advertisements

NAHU Media Relations Award Criteria The Key for a Successful Media Campaign Presented by Kelly Loussedes Director of Public Affairs National Association.
How to Work with the Media DEVOTE A SMALL AMOUNT OF TIME AND MAKE A REAL DIFFERENCE! Presented by: Rob Golub; Editor of the Journal Times.
Sandra Peterson ProHealth Care Spokesperson & Media Relations.
Sales 101 The Sales V 1.Earning the Right 2.Finding the Need 3.Creating the Need 4.Selling the Solution 5.Recap Discussion 6.Ask For Da Business.
Small Business Resource Power Point Series Publicity.
Chapter 5.  The basic news release is considered the backbone of almost every publicity plan.  But there are obstacles and challenges to getting the.
Preparing Fact Sheets, Media Advisories, Media Kits, and Pitches Chapter 6.
Distributing News to the Media Chapter 10. Material to Media- The Challenges It’s essential in public relations that the right media– and the right audience(s)–
Copyright © 2012, 2009, 2007 Pearson Education, Inc. All Rights Reserved. Public Relations Strategies and Tactics Tenth Edition Dennis L. Wilcox Glen T.
Public Relations and Publicity Ogden - Chapter 8.
Copyright © 2001, Prentice Hall, Inc. CHAPTER 13.
Public Relations Writing
© 2013 Shepherd. All rights reserved. Any duplication, reproduction or usage of this document or any portion thereof without the written consent from Shepherd.
Communicating your Message through the Media. Overview This session will teach you to: – Respond to media requests – Communicate your message in interviews.
How One Action Per Month Can Save the World An ALA Washington Office Webinar.
Chapter 5.  Ethical Dilemma  Should you show your story to a source before publication? ▪ Why/Why Not? ▪ Entire story? ▪ Part of the story? ▪ None of.
PART THREE THE PUBLICS CHAPTER NINE PRINT MEDIA RELATIONS.
Media Relations An Introduction Lands Advisory Board Tewanee Consulting Group.
On Message, All the Time Barbara Michelman, ASCD Communications Director Melissa McCabe, ASCD Communications Specialist.
Leadership Through Effective External Relations
Using the Internet to Aid in Health Reporting Barbara Gastel, MD, MPH Texas A&M University Health Reporting Workshop for Health Professionals and Journalists.
While You’re Waiting… Questions during the webinar? Use the Question and Answer box—you’re muted Please open a new, separate browser on your computer If.
Media Relations Media relations basics Terminology What makes news? What makes the media tick? How to get your news out Beyond news releases and.
Media Trust “Communications on a Shoestring” Sean Curtis-Ward Community Outreach Manager, Media Trust June 12 Newcastle.
Copyright © 2001, Prentice Hall, Inc. CHAPTER 14.
Using media for advocacy Mainstream media. Media Radio Television Newspapers Magazines Internet.
Media Advocacy: Tools of the Trade October 28, 2005.
MEDIA RELATION 5 Information Needs by Reporter: 1.Contact Information 2.Basic fact checking (spelling, name, location) 3.The company’s own spin on events.
NAHU Media Relations Award Criteria “The Key for a Successful Media Campaign” Presented by Kelly Loussedes Vice President of Public Relations National.
Press Releases Writing and Implementation. Elements of a Successful PR Headline Opening Paragraph Body Closing Paragraph Excerpt from Dr. Randall Hansen’s.
Public Relations for Rotary Clubs: Rotary District 7090 PR 101 – The ABCs of Public Relations Presented by Paul McAfee May 14, 2011.
Public Relations and Jostens Personal Yearbook Pages™ Using Public Relations and Personal Yearbook Pages to promote your school’s yearbook program.
Working with Traditional Media By Mary P. Felter Assistant Public Image Coordinator Zone 33 Rotary Club of Annapolis 2013 Zone 33 Rotary Public Image Leadership.
Relating to the Public.
COALFIELD COMMUNICATIONS Working with the News Media Part 2 Laying the Groundwork - Getting Your Story Out.
OCLC Online Computer Library Center 1 Media Planning and Outreach.
NEWS RELEASES Comm 260W. Writing a News Release 1. Identify the point you are trying to make – the theme. 2. For whom are you writing – who is the audience?
Welcome (back) to Journalism! Are you new to me today? Please grab off of the front table: One index card, whatever color you like An instruction sheet.
Prepare,Listen,And Follow Up By Ritesh Sharma. Introduction Most of the college students start searching and exploring the job opportunities in the related.
What is a Press Release? WHAT? A written announcement delivered to the media A press release can… – Generate a feature story – Announce events, promotions,
Public RelationsTheocharis KatranisMBA, Stirling Public Relations Theocharis Katranis Lecture 5 Lecturer 1.
“How To Score Tens of Thousands of Dollars Worth Of Publicity… FREE!” And turn that exposure into money! Free Offline Publicity.
Managing Information Outside Organizations. Managing in Crisis Situation Handling / controlling Company Crisis – Limca – Cocacola – Maruti Handling Company.
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008 Chapter Ten: Public Relations Tactics This multimedia product and its contents are protected.
Jorge Alday Introduction to Media Communications 41 st Union World Conference on Lung Health Berlin - November 2010.
DEVRY FIN 515 Week 2 Problem Set Check this A+ tutorial guideline at For more classes.
News Releases, Media Alerts, and Pitch Letters
How to Navigate BoatBeat–NASBLA- 2017
Unit 6 The News Interview.
Interviews Chapter 5.
Getting Your Message Out There
Asylum, the Media and Other Stories
Chapter One: Lesson Two Page 10
Company Scenario In the Loop Crisis Communication:
THINK Public Relations
“Communications on a Shoestring” Community News Manager, Media Trust
Arranging News and Features Stories
Message Management.
Modals Advisability.
Dealing With Customers and the Media
Ethical Reporting Law and Ethics.
Arranging News and Features Stories
Beat Reporting News Gathering.
A PRESS/MEDIA KIT DUE : A Press Kit February __12th, 2019
Step 4 Be A Reporter (The 5 W’s And An H).
Survivor Jussie Smollett. Survivor Jussie Smollett.
Media Contacts & Press Kits
Using the Media to Your Advantage
MEDIA TRAINING IN-CLASS EXERCISE
Presentation transcript:

PR Writing class Abilene Christian University Media Relations PR Writing class Abilene Christian University

What’s new at your Texas organization?

Defining news Why is understanding the nature of news important to the subject of public relations writing? What is meant by “consequence”? Why is “proximity” important? Which of the five characteristics of news do you think PR people most often overlook when sending info to the media? Why?

Writing for the media News releases Media advisories Q&As or FAQs Fact sheets or backgrounders Feature stories and profiles Press kits Newsrooms on Web sites

Media relations terms What is a media directory? Who publishes media directories?

Media relations terms What is a media list? Where do you get a media list?

Media relations terms What is a newswire service? What is PR Newswire? What is Business Wire?

Media relations exercises

Welcome to M.D. Anderson Scenario: You’re the newly hired media relations director at M.D. Anderson. Which media would matter to you? Who would be your priority to initiate contact with? Why? What could you do in order to better get acquainted with the media? How could you build a better relationship with the media?

Welcome to AT&T Scenario: You’ve just been named media relations chief at AT&T. How would you get yourself established within the company? Would you initiate contact with journalists or wait and let them contact you? If so, how and with whom? What would be some of your guidelines for effectively dealing with the media?

Welcome to AT&T Scenario: As media relations chief for AT&T, you have an important interview today with a new reporter on your beat. What could you do prior to the interview to make it more successful? Is it OK to discuss last year’s previously reported sales and earnings results? What about projected results for this coming year? What would you do if the reporter asks a question you don’t know? What shouldn’t you do after the interview is over? How do you handle it if the reporter makes a mistake in her story?

For our next class Read Chapter 4, pages 76-84 Do Exercise # 5, page 84