Kbb.com cpo center sponsorship November 20, 2015

CPO CENTER SPONSORSHIP Ownership of native and display placements throughout our CPO hub

CPO CENTER SPONSORSHIP: Main Page Immediately surface Cadillac on the first page for learning about CPO Page directs shoppers to various KBB.com articles about CPO Also functions as a starting point for CPO shopping Cadillac placements include fixed billboard at the top of the page and Cadillac-specific browsing module

CPO CENTER SPONSORSHIP: Interior Page Ownership Exclusive presence on individual article and compare pages throughout hub 100% SOV in display placements on all pages Also includes a fixed position for Cadillac any time a shopper wants to compare various OEM CPO programs

CPO CENTER SPONSORSHIP: High-Profile Promotion Placements on some of KBB.com’s highest-traffic pages promoting CPO hub Fixed Rotating Content Module & general editorial promotion placements Rotating Content Module is one of KBB.com’s most productive traffic drivers; CPO Center would be featured in the 3rd slot

CPO CENTER SPONSORSHIP: CPO Resource Module Placements on some of KBB.com’s highest-traffic pages promoting CPO hub Native resource module located on the Used and Certified Cars Shopper Home Page Features Cadillac branding and links to both CPO Center content and Cadillac’s CPO site

SEARCH BY CADILLAC CPO Capture shoppers during research task and surface the CPO line-up Additional browse option specific to Cadillac and its CPO models Integrated into the browse module on the shopping home page for Used Car and Certified intenders Leverages KBB.com’s look and user flow to create a native experience

CPO LISTINGS MODULE Surface local inventory feeds to transact-ready Used Car shoppers Similar Cadillac Vehicles Near You Retention or Conquesting module that shows users actual CPO vehicles near their location Targeted to Used Car shoppers of Cadillac and/or competitive makes Results are pulled directly from KBB.com partner dealerships and based on user’s self- reported zip code