CHAPTER 7: TECHNOLOGY ACCELORATERS Katy Lovett, CJ Baker, and Matt Snowden

Does technology fit into your hedgehog concept? If yes, carefully select it If no, do without or settle for less

Technology is an accelerator, not a creator of change Walgreen’s Vs. DrugStore.com McDonald’s and credit cards

The Technology Trap “….technology by itself is never a primary cause of either greatness or decline.” (p. 157) Examples: Westinghouse and the AC electrical system De Havilland and the Comet Not a differentiation between “Good to Great” and “Just Good.” Relying too heavily makes you lazy

Strategy Proactive not Reactive Common Traits of “Good to Great” Improvement Excellence Creativity Do we really want to be great? Wayne Sanders of Kimberly-Clark: “We’re just never satisfied. We can be delighted, but never satisfied.”

SUMMARY Accelerates momentum, doesn’t create it Technology must fit into your hedgehog strategy If fundamentals are not in place, technology can’t save you