Our Business and our products

Nairn’s is a market leader with long established roots Independent Scottish company based in Edinburgh Founded in 1896 by baker, John Nairn and has been privately owned since 1996 with a rapidly expanding range Nairn’s is the leading producer of oat based products in the UK biscuits & crackers category Nairn’s is the 6th largest brand in savoury biscuits Nairn’s is the 4th largest manufacturer in savoury biscuits (behind giants Pepsico, UB, and Associated British Foods) Nairn’s drives the oatcake category in the UK and are a “must stock” item nairn’s is the # 1 oatcake brand in all major UK mults

Oats are at the heart of everything we do, and what we proudly do best….. “At Nairn's we certainly know our oats, we have been baking with them since 1896. Our aim is to make tasty, wholesome food that is as simple and natural as possible. Our range of oaty food - oatcakes, oat biscuits and oat snacks - are naturally energising, since they are baked with all the goodness of wholegrain oats, a natural source of slow release energy to keep you going throughout the day”

Oats are a superfood, and offer a range of health benefits Because our bodies digest oats slowly, the key benefits are four-fold: Sustained energy ……great for busy people Feel fuller for longer……eat less, no need for sugary snacks Better control of blood sugar levels…....important for diabetics No wheat ……for those who are wheat intolerant Oats have been proven to reduce cholesterol (but not a key message for Nairn’s) Oats are rich in key vitamins and minerals – vitamin B, phosphorus, magnesium

All of our oat products are made with the finest natural ingredients High oat content Wheat free No added sugar [oatcakes] No trans / hydrogenated fats No GM ingredients A good source of Fibre Suitable for Vegetarians & Vegans [except Cheese]

Nairn’s are a clear market leader GB - BRANDED OATCAKES Spend (£000) | Actual | Total Retailers | Total GB | 52 w/e PW_1031 © Kantar Worldpanel

Nairn’s Naturally Energising Campaign Our previous campaign to make Nairn’s a lifestyle brand Showing the versatility of oatcakes Fitting into busy lives Showing how small changes can make a big difference SUMMED UP IN OUR BRAND FILM (click link=play): http://www.nairns-oatcakes.com/naturally-energising

Our growing range of oatcakes reflects our market leading position

Our Oat Cracker Thins are a delicious alternative to oatcakes Light, crisp texture Made with oats and sunflower seeds Wheat free Full of flavour, with a satisfying crunch

Our sweet oat biscuits contain 40% less sugar than most, with no compromise on taste

Our Gluten Free Oat Range is expanding and is a key driver of the business going forward

nairn’s are becoming a leading player in the free-from market We entered the GF market in 2010 Dedicated Gluten Free Bakery Nairn’s is the leading producer of oat based products in the UK Gluten Free category Certified Gluten Free guarantees product safety for coeliacs

Our GF oat products can be safely incorporated into a Gluten Free Diet Naturally oats do not contain gluten but they can be contaminated by contact with other gluten grains. Nairn’s gluten free oats are carefully farmed to ensure there is no contamination through growing or milling. All of Nairn’s gluten free products are baked in a dedicated gluten free bakery. Every batch is tested to ELISA standard and bears the crossed grain symbol for reassurance “Nairn’s brings a level of trust and an association with oats that no other brand can offer” Source: Dragon Rouge September 2010

Three core GF oatcakes in the range with exceptional quality

Our GF biscuit breaks have been hugely successful Great taste, lighter eat Pouch packs for convenience An ‘any time’ snack for on the go, at work or at home

Wholegrain Crackers are a high quality product, offering an alternative to oatcakes Plain & flavoured crackers Great taste Wholegrain Pouch packs for convenience Versatile to be eaten with a range of toppings

Nairn’s ‘Astro Bites’ are our new Gluten Free kids biscuit Contain at least 40% less sugar than other children’s biscuits Suitable for Coeliacs Provide a source of slow release energy through the day No artificial colours, flavours or preservatives Handy pack sizes, ideal for little hands to snack on the go or as a lunch-box filler From a trusted, quality brand already liked and respected by Mums

Nairn’s New Gluten Free Snackers are perfect for tasty, wholesome snacking on the go… Nairn’s branding – implies wholesome, nutritious, good quality and natural 101-105 calories/bag Baked not fried High fibre Suitable for Coeliacs No artificial colours, flavours or preservatives No added sugar (cheese only) Either your Tyrrells, Kettle consumer who is looking for something less fattening Or, your Ryvita Minis, Oddities and Snack a jacks consumer who is looking for something more natural, wholesome and filling but without the extra fat or calories

Our GF range of cereal covers both the at home & on the go occasion

Questions?