Margaret Stewart & Cory Young Revisiting STREMII: An application of social media crisis communication during Hurricane Matthew Margaret Stewart & Cory Young

Review of STREMII Model Feedback & New Applications AGENDA Introductions Review of STREMII Model Feedback & New Applications STREMII Model Updated References Questions?

Review of STREMII Model: Six Elements

Feedback & New Applications From Pedagogical Application Reviews Hurricane Matthew Examples

STREMII Model Updated

References Coombs, W.T. (2014). Ongoing crisis communication: Planning, managing, and responding, (4th ed.). Thousand Oaks, CA: Sage Publications, Inc. Coombs, W.T. (2007). Protecting organization reputations during a crisis: The development and application of situational crisis communication theory. Corporate Reputation Review, 10(3), 163-176. Fink, S. (1986). Crisis management: Planning for the inevitable. New York: Amacom. Mitroff, I.I. (1994). Crisis management and environmentalism: A natural fit. California Management Review, 36(2), 101-113. Seeger, M.W., Sellnow, T.L., and Ulmer, R.R. (2003). Communication and organizational crisis. Westport, CT: Praeger. Seeger, M.W. (2006). Best practices in crisis communication: An expert panel process. Journal of Applied Communication Research, 34(3), 232-244. Stewart, M. C., & Gail Wilson, B. (2015). The dynamic role of social media during Hurricane #Sandy: An introduction of the STREMII model to weather the storm of the crisis lifecycle. Computers in Human Behavior, 54, 639-646.

Questions? m.c.stewart@unf.edu youngc@ithaca.edu THANK YOU! 