Ad Receptivity Survey British Columbia Adults 18+ June 2011

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Presentation transcript:

Ad Receptivity Survey British Columbia Adults 18+ June 2011

Most Noticed Ads % British Columbia Adults 18+ Q: In which medium are you MOST LIKELY TO NOTICE advertising? Source: BBM Analytics OmniVU June 2011

Most Receptive To Ads While... % British Columbia Adults 18+ Q: When are you MOST RECEPTIVE to advertising messages? Source: BBM Analytics OmniVU June 2011

Most Attentive To Ads While... % British Columbia Adults 18+ Q: When do you pay the MOST ATTENTION to advertising messages? Source: BBM Analytics OmniVU June 2011

Favourite Advertising % British Columbia Adults 18+ Q: Thinking about your FAVOURITE advertisement, where did you see/hear it? Source: BBM Analytics OmniVU June 2011

Most Emotive1 Advertising % British Columbia Adults 18+ Q: Have you ever seen/heard an ad that has made you LAUGH or CRY? Source: BBM Analytics OmniVU June 2011

Most Emotive2 Advertising % British Columbia Adults 18+ Q: Where did you see/hear the ad? (subset of Emotive1) Source: BBM Analytics OmniVU June 2011