DEPARTMENTOF AGRICULTURE, KERALA HARNESSING THE POWER OF SOCIAL MEDIA FOR AGRICULTURAL DEVELOPMENT-THE KERALA EXPERIENCE DEPARTMENTOF AGRICULTURE, KERALA ENHANCING AREA UNDER IRRIGATION AND ACHIEVING WATER USE EFFICIENCY THROUGH PRADHAN MANTRI KRISHI SINCHAI YOJANA (PMKSY)

Nurturing the Social Media Ecosystem in Kerala Regular Meetings of Social and digital media –internal and external participants at Directorate of Agriculture. Experience Sharing Scheme and Package of practice sharing Participation of Agricultural Officers in groups

Incentives to best Social Media  in Agriculture in Kerala including Agriculture related Mobile Apps. Incentives for offices of Agriculture Department for using social media for extension. Promoting use of Social Media among Department Officials. Providing Rs 5000/- each for data plan, design , documentation,     e-zines etc Support to Lead Farmer /Master Farmers proficient in the use of social or digital media  for sharing Good Agricultural Practices and Success Stories with other Farmers of the Group and for Krishi Bhavan . Incentive  @ Rs 2500/- year for meeting data charges for internet use

Support to Group Administrator from Social Media Group for sharing Good Agricultural Practices and Success Stories @ Rs 2500/- year for meeting data charges for internet use Funds for IT Division for design and distributing of standard templates for use by department offices and purchase of mobile based wifi datacard for continuous updating and interaction through social media and for other activities for effective interaction in Social and Digital Media.

Social media promotions to get more target group and publicity- 7 Lakhs Digital Sena -Training for Department Staff across the organization to strengthen customer service, innovation and input delivery for agricultural extension to meet challenges and use opportunities and adopt best t practices for Agricultural Development. State Level Seminar and Exhibition on the use of Social Media for Agricultural Development -Rs 5 Lakhs is earmarked for this component.  

FUNDING FARMING Crowd sourcing Funds for Farming Whatsapp –Aadhar Bank Account Opening Agri card –Kisan Credit for Farmers

SEED Facebook –Social Media Farmer to Farmer Seed Exchange Varieties Recommendation Home delivery of seeds

Tie up with Service Co-operative Societies INPUTS AT YOUR DOORSTEP-fertilizer, pesticide, biofertilizer,biopesticides Tie up with Service Co-operative Societies Online Stores Farmer Exchange

TECHNOLOGY Online Courses www.celkau.in Kissan Krishideepam Youtube Video channel Noorumeni-Youtube Mattoli FM Radio-Njattuvela Kuttanad Radio Kerala Farmers Call Centre and Agricultural Information Hub 1800-425-1661 Karshika Vivarasanketham Viralthumpil Websites

VIRTUAL CLASSROOMS WEBINARS ONLINE VIDEOS E-ZINES E_BOOK AUDIO BOOKS TRAININGS VIRTUAL CLASSROOMS WEBINARS ONLINE VIDEOS E-ZINES E_BOOK AUDIO BOOKS

Custom Hiring Centre + Operator/Technicians ASHA-AGRICULTURAL SERVICES AND HIRING ASSISTANCE-Farm Machinery and Agricultural Technicians at your door step Custom Hiring Centre + Operator/Technicians GREEN ARMY-Karshika Karma Sena-Technicians with implements Agro Service Centre

Agri Information Hub Whatsapp Facebook Facebook groups Queries-Field Visits Agri Information Hub Whatsapp Facebook Facebook groups

Harvest Festivals Paddy Challenge Result Demonstration Youtube

MARKETING Agri information Hub Mobile Apps mkisan

Processing and value addition

http://www.jackf ruit365.com/ New Age Farmers www.navara.in/ http://www.jackf ruit365.com/

Agency developed and managing the system Sl. No Name of Portal Services available Agency developed and managing the system 1 Krishi.info portal and Android apps for farmers and officials developed for ATMA call centre under Karshika Vivara Sanketham Project. This can be used as an umbrella platform to integrate all social media applications for the use of Agriculture Department SFAC 2 Farm Extension Manager portal and Android app Agriculture Information KVK Malappuram of KAU 3 Kissan Kerala Department of Agriculture www.kissankerala.net   Dynamic information services, Virtual expert query management support, crop information service etc. IIITM-K 4 Kerala Soil Fertility www.keralasoilfertility.net Soil Nutrient Management, Panchayath based Nutrient Management Plan, Soil Health Card, Micro Nutrient based Fertilizer Recommendation 5 Crop Pest Surveillance System www.cpsskerala.in Web-mobile based GPS enabled, locations specific crop pest and disease surveillance system, Online plant clinic 6 Kerala Hi-tech Agri Portal www.keralahitechagri.in Specific system for providing virtual expert advisory support for hi- tech farmers 7 KAU Agri Infotech Portal www.celkau.in e-learning portal of Kerala Agricultural University KAU 8 www.keralaagriculture.gov.in DOA 10 Farmer Database Android application of Agriculture Department. Location specific farmer information which can be used for effective extension. NIC 11 Farmers Portal of Government of India All information beneficial to farmers GOI 12 Mkisan portal and app SMS, Voice message to farmers

Success Stories Facebook : Krishi Bhavan Vattamkulam KB Thiruvali Websites http://www.greenpampady.com/ Blog http://krishibhavankoodaranhi.blogspot.in/ www.salin.in

Farm Extension Manager (FEM@Mobile) Ente Krishi Mobile Apps Kisan Krishi APP Farm Extension Manager (FEM@Mobile) Ente Krishi

Facebook Groups Krishibhoomi Harithakeralam Vattamkulam Krishi Adukkalathottam Vithu Bank Karshika Vipanni Vayalum Veedum Krishi Bhoomiyil oru Adukalathottam Oro Veettilum Adukkalathottam Theerthafoundation

THANK YOU