Advertising Awareness! Created by Jordan and Logan of the Maurice’s Monkeys

What is Advertising? Advertising is when someone tries to sell you their product through the use of media. Advertisers try to make you buy their product by showing it to you over and over again through the use of television, radio, magazines, internet, billboards, posters, etc.

What is Propaganda? Propaganda is when someone makes you think that something is right even though it may not. They may not be telling you the whole truth, but only what they want you to know. By doing this, it’s much easier to get you to believe in their idea.

Who Do Advertisers Target? Advertisers target people of all ages. From commercials for toys to commercials on life insurance. Everyone is a target!

How Do They Do This? There are many different advertising techniques that advertisers use to try to make you want to buy their product. We’ll learn about these techniques next.

Common Advertising techniques and explanations In this half of the presentation, you’ll learn common techniques that advertisers use to persuade their audience into buying their product.

Transfer An advertiser might try to get someone with high respect and/or authority to accept their product. Then, maybe, the people who have respect for that person will also accept the product and get it for themselves. Example: If the most popular person at school starts wearing a certain brand, then others might also want to buy that brand.

The Testimonial Advertisers might pay celebrities to endorse their product. If someone famous likes their product, then you should too. Wayne Gretzky, the greatest hockey player, can be seen in many commercials, even today.

Euphenisms Euphenisms are when propagandists and advertisers change a name of something to make it more pleasant. An example is when in the 1940’s America changed the name of the War Department into the Department of Defense.

Name Calling The name calling technique links a person or idea to something negative. The advertiser or propagandist hopes that the audience will not like that person or idea because of the negative image that he gives it. A commercial for Hardee’s said that they give you a half a pound of meat unlike other companies that give you mostly bun instead of meat. By that, they were referring to McDonalds Big Mac.

Fear When advertisers try to make people believe that if we don’t use their product, something bad could happen. A good example of a commercial that uses this sort of techniques are commercials about wearing your seatbelt. Another good example are the new “Don’t smoke” commercials that show graphic images of what’s really happening to your body when you smoke.

Product Placement The product placement technique is being used frequently now. Advertisers will have their product in music videos, television shows or movies. We may not even be aware that the product is there, but by seeing that product in the video, show, or movie, we might be persuaded into buying it. An excellent example is Nelly’s music video “Air Force 1”, starring the Nike shoes “Air Force 1”. MuchMusic thought this video was so much of an ad that they actually pulled it off the air.

Don’t forget! The average commercial is 30 seconds long. In this given time, they do as much as they can to try to convince you to buy their product.

Analyzing a Product We chose to analyze the Crunch chocolate bar commercials. They’re using the testimonial technique by paying a celebrity like Shaquille O’Neal to promote their product. They also have plenty of excitement in their commercials. They’re marketing to all those basketball and Shaq fans out there (mostly guys).

Credits Thanks for all our images Thanks for all the information that we learned. http://www.yesnet.yk.ca/schools/wes/webquests_themes/media_sofie/process.html Thanks for all our images www.hdfs.bc.ca/ DSPfoodI.cfm www.marciodearruda.com.br/.../ nike.jpg www.af.mil/photos/ art_seals.shtml http://www.schools.pinellas.k12.fl.us/gallery/cartoon/clock.gif http://www.avalanche.co.jp/SHOES/public_html/DUNK&AFI.html : www.warren-wilson.edu/~spanish/ DrewMaykuth.htm www.ous.edu/aca/: cnnfn.com/2003/09/17/news/ companies/dimassimo/ www.muleyenterprises.com/.../ http://www.canadians.ca/more/profiles/g/g_wayne_gretzky.htm http://www.writershome.com/instruction/interview.htm www2.raisport.rai.it/.../ 3b28ce89025c1/shaq.jpg http://www.mf.uni-lj.si/~jure/pred_bib/rac-komun/hpage00-4l/stupid-guy.jpg http://www.inpes.sante.fr/espace_nutrition/guide/portraits/chap7/rub7.asp `
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