What is Brand Consistency? Marketing Your Inpathy Practice

What is Brand Consistency? Offering the same information about your brand across your online presence Multiple platforms make it difficult to remain consistent A cohesive message will ensure consumers are clear on who you are and what you can offer as a provider One of the best signs of strong branding, online or elsewhere, is brand consistency. In today’s online marketplaces, there are more platforms to convey your brand as a telebehavioral health provider than ever before. This can also make it difficult to remain consistent throughout every platform. But to give consumers a clear description of who you are and what you can offer them as a provider, you must deliver a cohesive message across your online presence. You can learn more about your online presence in the presentation on “Claiming Your Online Presence”

Building Brand Consistency Maintain a consistent image of your professional presence throughout the internet Share the same information Use the same headshot Consumers will be more likely to recognize you in different spaces Maintain a consistent image of your professional presence throughout the internet Consumers will be more likely to recognize you in different spaces. This will make them more likely to think of you when they are considering finding a behavioral health provider The more reputable places where consumers find information about you, the more likely they are to believe that you are a good provider, and potentially a good fit for them.

Building Brand Consistency Give it time Choose one main message to convey You can change the words, but let the message stay the same Every online space is different- adapt your messaging to utilize the platform Successful brand consistency takes time. You may want to set calendar reminders every few months to do searches for new places where your names, or links to your content exist. Some providers may promote their expertise, others may promote their experience. Whatever you decide is your main selling point– stick with it across your online presence. You can change the words you use specifically, in fact you should change your strategy to optimize for the website or platform you’re updating. On twitter, short and sweet messaging is the key. On a website like Healthgrades.com, a more robust profile will positively contribute to your image.

Brand Consistency for Inpathy Providers Your “brand” is who you are It can be hard for consumers to decide between one health care provider and another An honest depiction of who you are and how you can help will benefit consumers and your practice Reinforce your thought leadership and professionalism Your brand is who you are– and it’s what sets you apart from other behavioral health providers in your field. Consumers in need of behavioral health care want the provider who is right for them. An full description of who you are, your specialties, your treatment styles and your experience gives consumers the information they need to make a good choice. Behavioral health providers benefit from a good fit just as much as consumers do. Brand consistency also reinforces your thought leadership and expertise. As we’ve discussed, the more places consummers see positive information about you, the more likely they are to remember you when they think of strong, qualified behavioral health providers.

Places to Check for Consistent Branding Your Inpathy profile page Any online provider directory websites like Healthgrades.com Social media pages Website Alma mater and organizational affiliations To get started on developing good brand consistency, review your presence on this list of online spaces. If you need help figuring out everywhere you have an online presence, watch the two presentations on Claiming your Online Identity.

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