Online gaming and entertainment

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Presentation transcript:

Online gaming and entertainment

Online games allow players to interact online with each others On-demand or streaming entertainment services allow users to play media when and where they want it

Why organisations operate online Cheaper to run Work from any location Pay bills and salaries online Offer goods cheaply and make more profits Less storage

Advantages of online retail No need to distribute goods to shops Easy to make changes to products and prices Cheaper to go international and new markets Can be set up form home The shop can be located anywhere

Disadvantages Skilled staff needed to run efficient websites Online payment security is difficult Need a delivery and return service handling Can only be customers who could use the internet Could effect other high street shop and cause suffering

Transactional data Every time a purchase done online the data are collected and saved in a databse

Why transactions are kept? To keep records of purchases Allow the delivery to be tracked SHOW A RICH INFROMATION ABOUT CUSTOMERS SHOPPING HABITS

Why do they want to know your shopping habits? Offer relevant or alternative purchases To improve the services To produce a personalised adverts generated using cookies