Hearty Welcome to The reverent Dignitaries cum Participants Presented by J.Venkatramana (MCA ) www.ramanajavvaji.wordpress.com

Impact of Social Media in the changing Mind-Set of the youth with reference to Madanapalle Region. www.ramanajavvaji.wordpress.com

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Outline of the Presentation Introduction Impact of Social Media On Youth Snap shot of literature review Objectives of the study Methodology Positive Effects of Social Media on Youth Negative Effects of Social Media on Youth Finding and Recommendations Conclusion www.ramanajavvaji.wordpress.com

Introduction Nowadays social media has become a new set of cool tools for involving young peoples. Many young people’s day to day life are woven by the social media Youngsters are in conversation and communication with their friends and groups by using different media and devices every day. In past years it was seen that youngsters are in touch with only friends and their groups. But nowadays youngsters are in contact not only with known friends but also with unknown people through social networking sites, instant messaging etc. www.ramanajavvaji.wordpress.com

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IMPACT OF SOCIAL MEDIA ON YOUTH Social media having various impacts on youth’s life in both ends some time impacts are in the favor of youth’s social life and sometimes theses impact are negative to its user. Social Media might be sometimes seemed like just a new set of cool tools for involving young people. www.ramanajavvaji.wordpress.com

Now young people can be touch through instant messaging, social networks, online games and many other tools. Young people are growing up in a constantly connected society. Various Percentages of people active on social Media by different age groups in India. www.ramanajavvaji.wordpress.com

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Snap shot of literature review Anthony J. Bradley (2009) He defines Social media is an inevitable for the vast majority of organizations worldwide. He says this paper many organizations fail in social-media efforts because they do not deliver their products on the six core principles Predictability is not assurance of success. Andres Kaplan (2010) He has described in his study that social media is a set of internet based application that constructs on the ideological and technological foundation of wed and that permit the design and exchange of user generated content. Shrestha Lucky (2013) She define Social media as, it is various online technology tools that enable people to communicate easily and people use social media to share information , text, audio, video, images, podcasts, and other multimedia communication. www.ramanajavvaji.wordpress.com

Objectives of the Study To analyze the influence of social media on youth social life To assess the beneficial and preferred form of social media for youth. To evaluate the attitude of youth towards social media and measure the spending time on social media. To recommend some measure for proper use of social media in right direction to inform and educate the people. www.ramanajavvaji.wordpress.com

Research Methodology Research Type: Empirical Data collection: a) Primary Data: Questionnaire b) Secondary Data Source Sample size: 26 Sample unit: Madanapalle Region. Sampling Technique: Non-random sampling techniques Scale: 5-Point Likert scale Analytical tool: Percentage and t- test www.ramanajavvaji.wordpress.com

Data Analysis 1. Social media is beneficial for youth in the field of Academics Respondents are said that social media is beneficial for youth in the field of education, where 74.45% of the respondents Strongly agree, and 11.65% of the respondent responded agree. While 7.8% of respondents was Neither Agree nor Disagree about the statement. 4.4% disagreed and 1.7% was strongly disagreed with the statement. www.ramanajavvaji.wordpress.com

2. Social media is a facilitator to advertise and search business for youth. Respondents were said that social media is a facilitator to advertise and search business for youth. Where 60.00% of the respondents Strongly agree, 21.7% of the respondent responded agree. While 14.6% of respondents were uncertain about the statement 2.6% were disagreed, 1.1% were strongly disagreed with the statement. www.ramanajavvaji.wordpress.com

Positive Effects of Social Media on Youth Social media helps youngsters to stay connected with each other. Useful information can be exchanged over social networking sites. Social networking sites can allow teens to find support online that they may lack in traditional relationships, especially for teens. In a Critical Development period youngsters also go for social networking sites for advice and information. Youngsters can look to social media for getting the answers related to their career objectives. www.ramanajavvaji.wordpress.com

Negative Effects of Social Media on Youth  Today it’s not clear that who the “strangers” are especially in the field of social media. Kidnapping, murder, robbery can be easily done by sharing details on social media. There are many cases registered in police station where adults target young children and lure them into meeting them. Mostly youngsters waste lots of time on social sites like chatting which also effects their health. Some useless blogs influence youth extremely that they become violent and can take some inappropriate actions. www.ramanajavvaji.wordpress.com

Finding and Recommendations This research finds that the excessive users in the smart phone and educational computer labs use the social media forms for comments, chatting, image and video sharing and texting etc. This average touches the almost half of the sampled population. www.ramanajavvaji.wordpress.com

After getting all findings and discussed the conclusion of collected data the researcher recommend some measures to use of social media in right direction and utilize social media favorable and appropriate manner to its users. Positive use of social media can develop the youth’s academic career, their skills, better living style, to adopt new trends, fashion, and anthropology so on. Since the last few years, the use of social has significantly increased to make perception regarding the socio-political images. The youth should be balanced in their life and give proper time to the co-curricular activities in their daily life routine. www.ramanajavvaji.wordpress.com

Conclusion The survey was being approach by this researcher to 26 youngsters. All the participants actively respond to this questionnaire. The return average of the questionnaire was greatly high with 97 percent. The average participation of the female respondents is greater than the male respondents with 66 percent. The level of qualification of the respondents varies from SSC Level to Ph.D and them were belongs to different locations in Madanapalle Region. www.ramanajavvaji.wordpress.com

Majority of the respondents belong to rural areas Majority of the respondents belong to rural areas. This shows that the social media is widely used by the rural youth living in the urban population while the urban population utilized this with marginalized interests according to this sample survey. The average age groups which are being contacted by this researcher were between 15-34 years. www.ramanajavvaji.wordpress.com

The social media campaign is creating deeper division in the society, social and political groups, ethnic communities, racial entities and cultural groups. Majority of the sampled population is agreed with this argument that the positive use of social media forms can brought socio-political awareness, enhance the different skills like increase language proficiency, develop online communication skills, create broader visionary power and connectivity. It is also useful for advertising, job hunting portals, publishing research articles and other techniques etc. www.ramanajavvaji.wordpress.com

References Anthony J. Bradley (2009) Social Media’s Impact on Youth, Asia: Middle East Study. Lenhart, A. (2009). Teens and Social Media an Over view. New York: Department of Health & Mental Hygiene, USA. Andres Kaplan (2010) Impact of online social networking on Youth: Case study of Mauritius, Engineering Department University of Mauritius Shrestha Lucky (2013) Health outcomes and related effects of using social media in chronic disease management. Australia: The University of Melbourne. www.google.com Retrieved from http://www.slideshare.net/Social Media Retrieved from http://www.slideshare.net/praftek/social media impact on youth in India. www.ramanajavvaji.wordpress.com

Questions And Answers www.ramanajavvaji.wordpress.com

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