Viewer Profile: WABC M-F 9AM-4PM New York Adults: Total 18.0 Total 18.0 Index Index Demographics: Have bought2: Homemaker 31.2 174 Women’s casual clothing/sportswear $100+ 23.0 128 Profession: Healthcare Support 31.1 173 Women’s shoes 22.3 124 Black/African American 27.1 151 Mattress $1,000+ Mattress $1000+ 22.2 124 Women 25.5 142 Children’s clothing $100+ 21.0 117 Own a co-op 20.9 116 Other: Travel: Used Norwegian Cruise Lines4 134 26.0 145 Ate at Olive Garden1 24.1 Used a real estate agent to sell home2 Visited Bermuda4 23.4 130 23.9 133 Visited Disney World2 21.6 120 Drank Dannon bottled water3 21.6 120 % of total adults* (orange bar) or target adults (red bars) who watched WABC M-F 9AM-4PM in the past week How to read: 18.0% of total adults in N.Y. watched WABC M-F 9AM-4PM. 31.2% of adults in N.Y. who are homemakers watched WABC M-F 9AM-4PM. Therefore, adults in N.Y. who are homemakers are 74% more likely to watch WABC M-F 9AM-4PM than the average adult in N.Y. 1In the past month 2In the past year 3In the past 7 days 4In the past 3 years Dept. Store Automotive Soft Drink Beer QSR WABC 9AM-4PM brand profile: Highest indexing brands among those ranked in the top half for usage. © 2007 Scarborough Research Corp. (New York Release 2 Report)