Press Releases “How to Get Amazing Traffic Exposure with Press Releases on Top Positions of Google”

What are Press Releases? A press release is a type of news story intended to get the attention of news reporters Press Releases are meant to inform or announce something that is of news value

Benefits of Press Releases Search engines like Google love Press Releases content and award high Page Rank for them Targeted towards a large range of Internet newspaper and magazines Great exposure Reach hundreds of thousands if not millions of people

Benefits of Press Releases (Con’t) Publicity is more believable than advertising Has a multiplier effect Can make you famous and builds credibility and reputation for your name

How Effective Press Releases Works 01. Keyword Research 02. Headline & Copy 03. Link 04. Submit

Keyword Optimization For maximum exposure, you must optimize your press releases Use long tail keywords (3 words or more) Target low competition and a relatively high number of searches Keyword research with Google Keyword Tool and Google Search Engine

Keyword Optimization (Con’t) Find exact competition and target keywords with less than 10,000 competition

Keyword Optimization (Con’t) Insert keyword in: Title First and Last Paragraph Related Keyword within press release Make your press release sound natural Do not force your keywords into the press release

Link Optimization Anchor text link your keyword in first paragraph Make sure the keyword anchor text link appears in header or tags of the page you are linking to

Choosing the Perfect Headline Four worded headlines are best Keyword in headline Attention grabbing Use words that generate curiosity Little Known Secrets Discover How to Achieve X in Y Days Use symbols 0-9 % ? / “”

Effective Copywriting Keep between 250-300 words Write from a third party point of view Focus on the STORY. Must be newsworthy. Never advertise or be sales pitchy Strong call to action which highlights benefits

Structure Of Press Release Introduction Body Detailed description of endorsed product Highlight benefits or characteristics Include testimonial if you have one Footer

Submit Your Press Release Submit to 1-2 PR sites No need for mass distribution

Top Press Release Sites WebWire.com (Paid) PRWeb.com (Paid) PRLog.org (Free) EReleases.com (Free) DBusinessNews.com (Free) SanePR.com (Free) PressBox.co.uk (Free) Free-Press-Release-Center.info (Free)

Scaling Your Press Releases Submit 5 Press Releases to a different PR site for 7 consecutive days This will give you maximum coverage from different sources

Get to Know Journalist PR = Public Relations Connect with journalist who are writing stories on your industry Provide value, see what you can do for them first Can be found on publication sites, their websites, social media networks

Get Reporters to Find You PRLeads.com $99/month Great publicity HelpAReporter.com

Conclusion Focus on providing value and telling a story that is news worthy Remember to scale up! It’s not about what you tell them but how you tell them