Hosted by Erin Quade | Hatchbuck Consultant Content Creation 101 Hosted by Erin Quade | Hatchbuck Consultant

Content 101 Topics Tools Content that Converts Recycling Content

Know Your Audience Create a persona Write to that one person Hack: Use Hatchbuck’s Persona Workbook! Write to that one person

Find My Topic List, List, List Life Wellness Example: Weight Loss Trends Running Tips Time Saving Workouts Yoga Nutrition

Headlines Problem Solving Education “How to squeeze an hour of toning into your workday” “Turn your office into a nutrition haven” Education “Improve your memory with yoga” “Learn proper running technique for ultimate efficiency”

Target Trends & Keywords Headline Tools Grab Attention Target Trends & Keywords Write What You Know Co-Schedule Headline Analyzer Copy Blogger Google Trends Google Adwords Keyword Planner Your Brain!

Types of Content E-Book Blog Emails PURPOSE: Used for lead bait to capture your ideal buyer by offering a solution to a problem Blog PURPOSE: Keeping your blog full of new content will help your search rankings and cement you as a resource for your prospects Emails PURPOSE: Emails can be used to nurture your leads and prospects and send them useful, relevant information

Best Practices: E-Book Pick a problem you can solve for your ideal buyer Break your solution into multiple parts Write an intro and conclusion Use graphics, charts or quotes to keep readers engaged Hatchbuck Hack: Use our White Paper Template and Marketing Planning Guide

Best Practices: Blogging Have more than one person on your team write for your blog Headline is just as important as content within Shoot for 500-700 words Collect emails with a clear call-to-action Write both evergreen and timely/seasonal content Include guest authors Hatchbuck Hack: Check out our Blogging Checklist

Best Practices: Email Hatchbuck Hack: Spend the most time on the subject line Keep it simple Get to the point Personalize Practice, Test & Learn from the best Hatchbuck Hack: Use blog content you have already written. Write a short blurb and link to the blog on your site.

Emails That Convert – The 9 Word Email Are you still looking for a home in Missouri? Are you still looking at yoga packages? Is there anything I can help you with?

Emails That Convert

Emails That Convert

Don’t Really Write Ask Influencers / Your Audience Tweet a question to people in your space and compile their answers, or ask your audience, customers or employees a question and come up with a list of engaging, fun content. Create a List of Old Posts If you’ve had a blog for a while, you probably have a decent amount of content. Find a theme and make a list! Make a List of Resources Are there business tools that you use and recommend to your customers?

Content That Converts E-Books: Gate your content. Your ideal buyer has a problem - provide a valuable solution and they will provide contact information. Blogs: Collect emails. Add a form with a clear call-to-action to subscribe so you can start building an engaged list. Emails: Keep it simple. Link to outside articles, your blog posts, or request an email reply.

Types of Call-to-Actions Solve Your Problem Learn More About Our Business Like or Share Check Out Our Product Buy Me

Free Stock Photos

“Learn Proper Running Technique for Ultimate Efficiency” Life Wellness “Learn Proper Running Technique for Ultimate Efficiency” Problem: Runners want to get faster > Solution: Improve running technique E-Book Blogs Nurturing Emails

Convert the Prospect to a Customer! Receives Email: Running Training Course w/ Special Offer Visits Running Blog Fills Out Form Receives E-Book Triggers Task: Sales Rep (Call) Convert the Prospect to a Customer! Receives Email: Running Training Course w/ Special Offer Tagged with “Running” Receives Nurturing Campaign Tag “Running Interest” reaches a score of 3 Triggers Task: Sales Rep (Call)

Hire an Agency or Freelancer Define what you need Ask for samples Know your timeline Outline your budget Hatchbuck Hack: Check out Hatchbuck Certified Partners at market.hatchbuck.com. Other Suggestions: Upwork, Fiverr and Freelancer.com

Questions? Ask now, or Email me: equade@hatchbuck.com Next webinar: Automating your workflow with Zapier January 25th @ 12pm CST