Toys market in Belgium Overview with YTD August 2017 data

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Presentation transcript:

Toys market in Belgium Overview with YTD August 2017 data

Agenda G7 value trends Monthly sales in Belgium YTD August 2017 sales vs 2016 and 2015 Belgium growth mechanism Price Point Share & Performance Top 5 Most incremental properties Supercategories Performances TOP 10 Items Summary

G7 Value trends Most of European countries are up in YTD. Toys Market sales in M€ Gain/Loss in M€ Source: NPD Group POS Tracking Service

Monthly Sales in Belgium To reach + 10 M€ in August, the market grew almost every month (+2/3M€) Monthly Sales in M€ Source: NPD Group POS Tracking Service

Belgium Toys Market Sales: YTD August 2017 The market slowed down in 2017 but is still growing +10% +5% Source: NPD Group POS Tracking Service

Belgium Growth Mechanism Belgium market growth came from a Mix effect (+6%) as Volume were flat +5% €204,1M flat +6% 15,7 M.U €12,98 Source: NPD Group POS Tracking Service

Price Point Share & Performance All price points up in Belgium especially higher prices Price Point Share (€%) Gain/Loss (M€) Source: NPD Group POS Tracking Service

Top 5 Most incremental properties Pokemon is still #1 as Cars should enter the top 5 soon +6,6 M€ +2 M€ +3,8 M€ +1,1 M€ +1 M€ Source: NPD Group POS Tracking Service

Supercategories Performances 6/11 supercategories growing: Outdoors represented ¼ of sales and other strong growth came from Games/Puzzles Supercategories Share (€%) Gain/Loss (M€) Source: NPD Group POS Tracking Service

TOP 10 Items YTD August 17 (ranked on values) 6 Outdoor & Sports Toys items among the top 10… #1 #2 #3 #4 #5 SIMBA - FRIENDS HOUSE SODIBEL COLOR SPIN HAND SPINNER SPLASH-TOYS BUNCH O BALLOONS WATER BALLONS G. PREZIOSI: SOY LUNA ROLLER SKATE SIMBA RECTANGULAR FAMILY POOL #6 #7 #8 #9 #10 MGA – L.O.L SURPRISE DOLL ASSORTMENT SODIBEL– BALANCE BOARD DENVER ELECTRONICS HOVERBOARD 6.5 BLACK VTECH (CORP) KIDIZOOM DUO HATCHIMALS PENGUALA PINK EGGS ASS Source: NPD Group POS Tracking Service

Summary Toys Market in Belgium Positive trends for most of the countries in Europe Double digit increase in value for Belgium The market in Belgium gained 10 M€ YTD August thanks to 6 months up Prices under 20€ lost share as prices over 50 € gained 6 M€ Outdoor & Sports Toys is the supercategory that grew the most and has 6 items among the top 10

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