Idea Cellular Company Overview

Introduction

Introduction Founded – 1995 Headquartered – Santacruz East, Mumbai Chairman – Mr Kumar Mangalam Birla

Leadership team Mr Kumar Mangalam Birla, Chairman

Leadership team Board of Directors Mr. Kumar Mangalam Birla (Chairman) Smt. Rajashree Birla Mr. Himanshu Kapania (Managing Director) Mr. Arun Thiagarajan Ms. Tarjani Vakil Mr. Mohan Gyani Mr. Gian Prakash Gupta Mr. R.C. Bhargava Mr. P. Murari Ms. Madhabi Puri Buch Mr. Biswajit A. Subramanian Dr. Rakesh Jain Mr. Sanjeev Aga Mr. James Maclaurin

Vision Mission Goals Values Rank “To be a premium global conglomerate with a clear focus on each business”

We survive because of our customers Vision Mission Goals Values Rank “We will delight our Customers while meeting their individual needs anytime anywhere ” We survive because of our customers

Vision Mission Goals Values Rank We target to achieve operational excellence & become an industry benchmark. The key focus areas to achieve this target are People, Processes & Profits. Various initiatives like ISO certification, Supplier connect etc. are initiated to achieve this goal. The spotlight currently is on development in following areas :-   Technology and Markets   Business (domestic and local)   Adding value to people   Compliances    Fair practices    Close knitting with Teams

Integrity - honesty in every action Vision Mission Goals Values Rank Integrity - honesty in every action Commitment - deliver on the promise Passion - energized action Seamlessness - boundryless in letter and spirit Speed - one step ahead always

3rd largest cellular service provider in India Vision Mission Goals Values Rank 3rd largest cellular service provider in India Source: TRAI (telecom regulatory authority of India)

Presence 28 States 7 UTs Spread across India

Marketing

Products & Services Voice based service IDEA Concall Hosted IVR Business App Mall Dialer tones 3G Devices Voice based service IDEA Concall Hosted IVR Toll Free Solution Connectivity based service Location based service Field Force Automation I-SAFE

Products & Services Applications Games Business App Mall Dialer tones Devices Business App Mall Dialer tones 3G Devices Applications Games

Products & Services Spotlight Regional Devotional Indian classic Business App Mall Dialer tones 3G Devices Spotlight Regional Devotional Indian classic Status tones International Bollywood

Products & Services Faster internet Live TV Idea Mall Video call Business App Mall Dialer tones 3G Devices Faster internet Live TV Idea Mall Video call Video on Demand

Products & Services Mobile handsets Internet dongles Business App Mall Dialer tones 3G Devices Mobile handsets Internet dongles

Pricing

TVC’s Walk when you talk...What an Idea! No Idea Get Idea Campaign Idea rings all India!! Celebrating every festival is a good Idea Telephone Exchange Idea Internet all India

Commercials Message oriented Projected more for Rural India Showing CSR picture

Print Ads

Print Ads

Promotions

SWOT W T O No product innovation Govt policy Rural market 2nd largest wireless market Launch of 4G in 8 strategic markets T High capital investment Market competition SWOT S Strong brand presence Advertising campaign 121 for all services 900MHz Spectrum license (Delhi metro)

Idea Stores J&K Himachal Pradesh Punjab Haryana Uttar Pradesh(E&W) Gujarat Madhya Pradesh West Bengal Maharashtra & Goa Andhra Pradesh Kerala Total No of States 18 Total no of Service centres 1750 approx.

CRM Oracle’s Siebel CRM at IDEA Seamless integration Single, real-time, accurate view of customer information Maximize customer relationships Understanding customer’s lifetime value ‘Most Customer Responsive Company’ award by Avaya Global Connect

CRM 121 service

Competitors

Finance

Financial Analysis Trend Analysis Ratios

Share prices BSE NSE As on 25th Feb 2014 127.30 Volume 99,430

Share prices

Latest News & Future plans

Spectrum Auctions Total bid of ₹10,400 crore An upfront payment of ₹3,100 crore Won the strong 900 MHz spectrum in the key Delhi metro 4G spectrum across 8 strategic markets Total of 65.2 MHz spectrum

Future Idea’s 6 strategic markets - GSM, 3G, and 4G services Extension of 3G reach after the spectrum auctions Coming up with 4G Launch or Long Term Evolution (LTE) Emerge as a strong player in new service areas Increase its presence in 3G Smartphones Market

Career Opportunities Assistant Manager Business Analyst HR Associate Project Manager Manager Operation Marketing Finance HR IT systems Operations

References http://www.ideacellular.com/wps/wcm/connect/aboutus/idea/info/overview http://www.ideacellular.com/wps/wcm/connect/idea-connect/supplierconnect/commercial-dept/ourgoal http://www.trai.gov.in/ http://www.ideacellular.com/  

Thank you Sirji !!! Anusha Cherian 07 Arjun Chhabra 08 Lavanya Dabbiru 09 Gaurav Shanbhag 52 Parikshit Shrikande 53