Rob Houghton Founder, CEO, reallymoving.com Leads & Conversions Rob Houghton Founder, CEO, reallymoving.com Conveyancing  Surveys  Removals

Marketing is changing… Customers Recommendations & Referrals Advertising Lead generation Solicitors Conveyancing  Surveys  Removals

Marketing is changing… Customers Offline Recommendations & Referrals Offline Advertising Offline Lead generation Online Recommendations & Referrals Search Engines Online Advertising Online lead generation PPC Solicitors Conveyancing  Surveys  Removals

Media consumption time 3.5 hours per day 3.5 hours per day TV Online Conveyancing  Surveys  Removals

Evidence in changing marketing spend Conveyancing  Surveys  Removals

Conveyancing  Surveys  Removals More pain to come for newspapers… Conveyancing  Surveys  Removals Source: KPCB

Conveyancing  Surveys  Removals Facebook is growing fast, Google dominates Conveyancing  Surveys  Removals Source: KPCB

Conveyancing  Surveys  Removals Google & Facebook dominate UK too Conveyancing  Surveys  Removals Source: Ofcom, reallymoving analysis

Conveyancing  Surveys  Removals Facebook rules social media Conveyancing  Surveys  Removals Source: KPCB

“Mobile is eating the world” Conveyancing  Surveys  Removals Source: Ofcom

Conveyancing  Surveys  Removals Mobile growth… Computer Tablet Mobile Conveyancing  Surveys  Removals Source: reallymoving

Online marketing Viral marketing Search Engine Optimisation Pay per click Social media Display ads Referrals & Affiliates Lead generation Online Marketing Conveyancing  Surveys  Removals

Conveyancing  Surveys  Removals Converting leads Conveyancing  Surveys  Removals

(partial) outsourcing Buying leads is (partial) outsourcing of digital marketing Conveyancing  Surveys  Removals