Promoviendo Bienestar para Familias y Comunidad con Conocimiento, Confianza, y Poder Promoting Family and Community Well-Being through Knowledge, Trust, and Empowerment Achieving Smoke-Free San Antonio Through Community Leadership, Coalition and Policy Change 1313 Guadalupe Street, Suite 207 San Antonio, Texas 78207 www.lafepolicycenter.org

Problem Addressed San Antonio, which is 63% Latino and the second largest city in Texas, did not have a citywide smoke-free ordinance as of January 2010. The National Latino Tobacco Control Network (NLTCN) identified and provided technical assistance to La Fe Policy Research and Education Center (La Fe PREC).

Fundamental Outreach and Capacity Problems Lack of effective outreach, education and collaborative efforts by existing smoke-free coalitions targeting the local Latino community, Lack of organized Latino tobacco prevention advocacy efforts inclusive of attention to smoke-free efforts, and Inadequate descriptions of Latino smoking prevalence and/or policy recommendations relevant to tobacco’s impact on Latinos.

Description of Innovative Activity Engaging Latino communities in tobacco control requires framing the issue of clean indoor air as a social justice issue. Latinos have other serious issues affecting their community; poverty, employment, education, housing, immigration and lack of health insurance. Key Strategy Components – organizing, policy leadership training, applied policy research , advocacy, and communications (internal network and media).

Steps to Social Justice and Worker Rights Second-Hand Smoke Impact on Workers by Industry, Income and Race/Ethnicity Created an Issue Brief: Health, Economic and Worker Impacts Organized a Collaborative Latino Coalition Promote Latino Tobacco Prevention Leadership Support Grass-Roots Community Engagement Promoted a Letter Writing Campaign Earned Media Coverage Meetings with City Council Members and Testimony Addressing the Opposition

Key Stakeholders and Partners Community Health Centers Community health workers Hispanic Nurses Association La Fe Policy Research and Education Center Mayor of San Antonio Mexican American Hispanic Physicians Association (MAHPA)

Key Stakeholders and Partners (con’t) National Latino Tobacco Control Network (NLTCN) Neighborhoods First Alliance Pro bono media and public relations firm San Antonio City Council members San Antonio Department of Health Smoke-Free San Antonio Coalition Smoke-Free Texas Texas State Department of Health

Latino Engagement Coalitions and Networks for Tobacco Control and Prevention must ensure that tobacco control efforts at the local and state levels include Latinos from grassroots to professionals.

Some Lessons Learned Local Latino and minority groups should be engaged consistently in a sustained and systematic way. Community-based service providers have local relationships with policy makers that are critical to the success of tobacco control efforts. Local health departments and smoke-free coalitions need to reach out to community-based groups, provide training and support them. The tobacco industry has been funding community-based events to gain their loyalty.

Some Lessons Learned (con’t) Publicly attacking national Latino and or minority organizations for speaking against smoke-free efforts is counterproductive. Latino and other minority voices have to be at the table from the beginning, including setting the agenda, discussing strategies and participating in decision making. Community based organizations must also receive funding for education and advocacy.

Evaluation Outcome Measures Number educated on issue Number of Latinos representing Latino organizations who participated in coalition meetings Number of specific materials that were developed Number of Op-Eds in English and Spanish that were written or published Number of interviews n the Spanish/English TV media Number of Latinos from Latino groups who testified before City Council Number of letters written to public officials Number of public officials who supported the policy changes

Supporters of San Antonio’s landmark smoke-free ordinance included Mayor Julian Castro (center).

Where is smoking newly prohibited Summary of Revised City of San Antonio Smoking Ordinance Effective Date: August 19, 2011 Where is smoking newly prohibited Indoor/Enclosed Spaces: Bars Billiard Halls Bingo Facilities Comedy Clubs Gaming facilities Restaurants, except outdoor seating designated as smoking sections Places of employment Outdoor Spaces San Antonio Zoo facilities/grounds All outdoor sports arenas, stadiums and amphitheaters All pavilions and playgrounds in city-owned parks Within 20 feet of all outdoor public transportation stations, platforms and shelters under city authority