Evan Richardson, Tessa Riley, Clay Rossetti,

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Presentation transcript:

Evan Richardson, Tessa Riley, Clay Rossetti, Brie Sanford, Graham Schwab

History Founded in 1978 by Bernie Marcus and Arthur Blank. Operations based in Atlanta Georgia. Opened the first two Home Depot stores on June 22, 1979, in Atlanta, Georgia.

Company Slogan Early 1990s “The Home Depot, Low prices are just the beginning.” Late 1990s “When you’re at The Home Depot, You’ll feel right at home.” 1999-2003 “The Home Depot: First in Home Improvement.” 2003-2009 “You can do it. We can help.” March 18, 2009-present “More Saving. More Doing.”

Description of products/service Store Inventory consists up to 40,000 different kinds of building materials, home improvement supplies, appliances and lawn and garden products. Also offers 250,000 other products that can be specially ordered.

(Products and services continued) -Home Services - Qualified professionals to complete home renovation projects. -Serving the Pro Customer - Offers professional customers, including repair and remodel contractors, special services and support to make them more successful on the job site. -Free How- To Clinics - Demonstrations with hands-on experience every Saturday and Sunday. -Kids Workshops - Demonstrations with fun hands-on experience for kids and their parents.

Brand Revenue - Revenue: $74.75 Billion - Net Worth: $55 Billion - 2013 Brand Performance (Brand Value): $23,423 million - 2013 Brand Performance (Brand Rating): AA-

Top Competitors Home Depot is the #1 home improvement retailer Lowe’s Builders FirstSource Lumber Liquidators

Advertising Efforts TV http://www.youtube.com/watch?v=yH2PvffSsL4 http://www.youtube.com/watch?v=Q5For-7V_kM

Advertising Efforts Apps and Websites http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-home-depot-in-martha-stewart/ http://styleguide.homedepot.com/

Advertising Efforts Radio http://www.youtube.com/watch?v=_TKEb0QM3so

Public Relations The Home Depot Foundation: Doing More For Veterans/ Disaster Relief http://www.homedepotfoundation.org/ Environment Principles https://corporate.homedepot.com/CorporateResponsibility/Environment/Pages/Principals.aspx https://corporate.homedepot.com/CorporateResponsibility/Environment/Pages/Principals.aspx

Public Relations 2013 Sustainability Report https://corporate.homedepot.com/CorporateResponsibility/Environment/Documents/Sustainability__Brochure_pages.pdf

Sales Promotion The Home Depot Savings Center -Promotes shopping for local deals, buying online, pickup in store, “new lower prices,” online coupon codes, home installation specials Use of credit offers and financing needs: The Home Depot Consumer Credit Card Public relation efforts

Direct Marketing The launch of Quick Response (QR) Code Initiative -Scanbuy: enhances customer shopping experience by offering product and project “know-how” Use of direct mail & e-mail updates -Postcards sent by Professional & Contractor Services promoting business with Home Depot while offering the chance to win trips Bridged the gap between in-store and mobile experience

Internet Marketing -Social Media -YouTube channels -Facebook -Twitter -Instagram -YouTube channels -The Home Depot -The Home Depot Pros -The Home Depot Espanol

IMC Assessment The use of both traditional marketing and IMC are prominent in the company’s marketing strategies by focusing on target markets, and widespread brand awareness.