SBE Social Media Marketing Facilitator: Mark Corbin, Director – Small Business Enterprise Supportive Services Center

Table of Contents Why Use Social Media to Market Social Media Marketing-Choices 6 Questions You Must Answer Content is King – 3 Rules How to Monetize Your Content 2 2

Why Use Social Media To Market Create A Sense of Urgency Revenue Generation Brand Awareness http://www.internet-marketing-guy.com/wp-content/themes/topics/images/defaultimage.jpg

Social Media Marketing - Choices Website: The primary reason for beginning an Internet Marketing campaign is to increase product awareness.  Email: Using a customer database, email marketing campaigns can be customized with specific customer data. Databases also allow targeted mailings to specific recipient groups, for example, by ZIP code, gender or income. Facebook Page makes your business: 1. Discoverable, 2. Connected, 3. Timely and 4. Insightful. Twitter allows you: 1. Target by keywords in timeline, 2. Target by interests, 3. Target by geography and 4. Target by device. Discover incredible content through smart searches and he Scoop.it community. Make it yours. 4

6 Questions You Must Answer What is your product or service? Briefly describe what it is you sell.  Do not go into excruciating detail.   Who is your market? Briefly discuss who you are selling the product or service to.  What industry is it?  How large of a market do they represent? What is your revenue model? More simply, how do you expect to make money?   Who is behind the company? "Bet on the jockey, not the horse" If you have a strong advisory board, tell them who they are and what they have accomplished. Who is your competition? Successful competition is an advantage-they are proof your business model and/or concept work. What is your competitive advantage?  You need to effectively communicate how your company is different and why you have an advantage over the competition.    Proprietary technology? 5

Content is King – 3 Rules Rule 1: Control Your Content Rule 2: Utilize Projects as Case Studies Rule 3: You can find and use virtually any content that is public and use it in your email marketing. 6

How to Monetize Your Content Monetize Older Content: Go into your Google Analytics program and look at the top pages for the last year. Notice a few pieces from several years ago that are getting a consistent amount of traffic? Make sure those pieces of content are monetized in the following ways so that you are capitalizing on all of your hard work throughout the years. Monetize Your Videos: You don’t have to create written content in order to make money through your blog. Video content can be monetized as well, no matter what network you place it upon. Monetize Your Podcast: Podcasting is continuously increasing in popularity, and it is a medium that allows you to tap into an entirely new audience if you have only been using written or video content up until this point. If you use podcasting as a part of your blog content in any way, here are some ways to monetize it. 7

Sources Elevator pitch - 5 tips for creating a concise and strong sales message by Steve Strauss; http://www.microsoft.com/smallbusiness/resources/marketing/advertising-branding/5-tips-for-creating-an-elevator-pitch.aspx#5tipsforcreatinganelevatorpitch Face Book Logo: http://likesreviewer.com/wp-content/uploads/2013/06/is320.jpg Scoop It Logo: http://blog.scoop.it/ Twitter Logo: http://inothernewz.com/twitter-posts-land-two-saudi-men-prison/ Why Email Marketing? http://www.lsoft.com/products/about_whyemailmarketing.asp

SBE Contact Mark Corbin: mcorbin@cheyney.edu Dominique Smiley: dsmiley@cheyney.edu Telephone: 610-399-2473 SBE Website: http://www.pennsbess.com