Fire Up!! Your Strategic Planning Nancy Conway, SHRM-SCP Callie Zipple, SHRM-CP Fire Up!! Your Strategic Planning

Overview of Strategic Planning Toolkit Why Plan? Strategic Planning Cycle Mission Statement Activity Primary Objective Activity Execution Evaluation Strategic Planning Resources

Why Plan? Strategic Planning is a systematic process for understanding: Where we have been, what we are doing, how we do it, whom we do it for, and what value we bring Where we want to go How and when we are going to get there How we know that we are on track

Why Plan? To set the organization up for positive outcomes such as: Also helps with succession planning and strategic budgeting! To set the organization up for positive outcomes such as: Better leadership—more cohesive team A clear picture of trends which may impact the organization now and in the future A clearly defined mission, vision, and strategy Identification of short- and long-term “attention” areas Specific plans to improve performance Consistent, sustained success, as opposed to marginal success

Strategic Planning Cycle Monitor and Course Correct Mission Statement Vision Statement Environmental Scanning Analytical Methods Evaluate Clarify Execute Plan Communicate the Plan Execute the Plan Primary Objectives SMART Goals Action Planning Strategic Budgeting

Mission Statement Fundamentals Elements Elements of an effective Mission Statement: Clear, specific, concise, sharply focused, & memorable Focuses on satisfying customer needs Based on core competencies & strengths Motivates & inspires employee commitment Questions The Mission should answer the following: What is the purpose of our business? What activity do we do to accomplish our purpose? Who benefits from our work?

Mission Statement Fundamentals Checklist Guidelines The Mission Statement… Yes No 1. Is a statement of the organization’s purpose. 2. Fits the current market environment. 3. Is based on the organization’s unique strengths (core competencies.) 4. Is motivating and inspires employee commitment. 5. Describes who is served or benefits from the organization. 6. Is specific, short, sharply focused, and memorable. 7. Says what the organization wants to be remembered for. Note: If “No” is checked for two or more of the above, consider editing the statement to more effectively reflect the guidelines.

Mission Statement Activity Read Mission Statements Work in groups of 3-4 Use page from one person Circle words individually on mission statements Pass mission statement page to next person Ensure every person has circled words Review results

SWOT Analysis SWOT ANALYSIS is a review by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats. The quality of the SWOT analysis will be determined in large part by the research done prior to it. STRENGTHS INTERNAL Positive element that is under your control and through planning you could USE it to create competitive advantage  WEAKNESSES Negative element that is under your control and through planning you can STOP to avoid objective/goal derailment OPPORTUNITES EXTERNAL Positive condition that is out of your control, but through planning, you could BENEFIT FROM it as an advantage THREATS Negative condition that is out of your control, but through planning, you could DEFEND AGAINST it to reduce the impact

SWOT Activity Read SWOT Work in groups of 3-4 Use page from one person Individually put a star by words on SWOT Pass SWOT page to next person Ensure every person has starred words Review results of top 3 items starred

Primary Objective Activity Review list of Primary Objectives What are 1-2 actions you can take?

Execution & Evaluation How will the plan be shared? Celebrate small wins and progress Keep members in the loop When will Action Plans be reviewed? Ensure continual review of progress Watch for changes that would impact plans The most important & difficult thing about strategic planning is FOLLOWING THROUGH

VLRC Strategic Planning Resources Train-the-Trainer Workshop Recertification Credits Strategic Planning Toolkit PowerPoint Presentation Facilitator’s Guide Workshop Worksheets Contact Field Services Director

Strategic Planning Train-the-Trainer Workshop Objectives Discuss the value of Strategic Planning Walk through the Strategic Planning Life Cycle Facilitate activities to write clear Mission and Vision Statements Facilitate activities to identify Primary Objectives Facilitate activities to develop of SMART Goals Facilitate activities to develop Action Plans Discuss the fundamentals of Strategic Budgeting Discuss execution of the Strategic Plan Discuss evaluation of the Strategic Plan

Thank You! Nancy Conway, SHRM-SCP Field Services Director nancy.conway@shrm.org 703-535-6455 (W) @SHRMNancyConway www.shrm.org www.shrmcertification.org