Brands and Advertising

1. a plainly labelled, unadvertised product -> 2 1. a plainly labelled, unadvertised product -> 2. a person who does something, or thinks of something before anyone else --> 3. the people that a book, movie, or radio/TV program wants to reach --> 4. a large piece of paper, usually hung on walls to promote a product, event, etc. 5. The person who buys the product or service--> a - target audience b - pioneer (n.) c - eye-catching d - jingle (n.) e - brand image f - poster (n.) g - launch h - brand management/ public relations i - generic brand j - consumer

6. how someone sees, perceives a particular brand --> 7 6. how someone sees, perceives a particular brand -->   7. the art of creating and maintaining a brand -->  8. something that grabs one's attention -->   9. a catchy tune/song used to sell a product -->   10. Introducing a new product through advertising and publicity a - target audience b - pioneer (n.) c - eye-catching d - jingle (n.) e - brand image f - poster (n.) g - launch h - brand management/ public relations i - generic brand j - consumer

Why are brand names important? What makes a brand successful? Do you think brands are important? Why? Do you have a favourite brand? What is it and why do you like it?

Do you buy branded clothing/food/technological products? What was the last luxury brand product you bought? What made you decide to spend money on it? What type of product do you spend more money on? What do you spend less money on?

Advertising http://www.youtube.com/watch?v=NB3NPNM4xgo Describe an advert that you like/find interesting/find funny. Do you think this advert is effective in selling the product? What do you think makes an advert effective? Do you find advertising persuasive?

http://www.youtube.com/watch?v=mviNwUB7FdQ – American super bowl 2012 Why do companies want to premiere their adverts during events like the super bowl? What different advertising techniques do we see in the video?

Celebrity Endorsements http://www.youtube.com/watch?v=il21FZu-IUY Do you think celebrity endorsement is an effective form of advertisement? Can you think of any other examples of celebrity endorsement?

Alcohol, tobacco and fast-food http://www.youtube.com/watch?v=Xi2mbZT88As Is there legislation in Spain to restrict advertisements for alcohol, tobacco or fast-food? Do you think there should be restrictions? Why?