2013 Social Media Integrated Communications Plan 2013

Facebook Insights June 2012 Total Likes 2,471 up 41% Viral Reach 898,984 up 91% Weekly Total Reach 4,159 up 73% Largest Demographic Female,18-34 yrs = 54.3% Pittsburgh = 1,261 Second Largest Male, 18-34 yrs = 11.3% NYC, LA, Boston, DC & Chicago June 2012 If you don’t see the Elements Gallery, click View>Elements Gallery. To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail. Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart. Facebook Insights

Here's to a beautiful weekend in Pittsburgh. Enjoy! June 2012 Reach 1,344 Engaged Users 155 Virality 7.74% If you don’t see the Elements Gallery, click View>Elements Gallery. To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail. Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart. Most Popular Post

Likable Posts June 2012 Using the word ‘Friday’ Congratulating students on awards and giving ‘shout outs’ Quotes from other students and alums Sharing photos from events Posting Trivia Tuesday questions gets interaction. Using Facebook ads June 2012 If you don’t see the Elements Gallery, click View>Elements Gallery. To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail. Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart. Likable Posts

Dislike June 2012 Asking general questions almost always fails Everyone loves a free t-shirt, right? “’Like’ if you like…” doesn’t always work. Asking others to share photos June 2012 If you don’t see the Elements Gallery, click View>Elements Gallery. To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail. Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart. Dislike

June 2012 If you don’t see the Elements Gallery, click View>Elements Gallery. To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail. Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart. Facebook Ads

Twitter June 2012 Total Follows 997 up 63% Lists 51 Who? Local Businesses Prospective Students Alumni June 2012 If you don’t see the Elements Gallery, click View>Elements Gallery. To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail. Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart. Twitter

Prospective Student Trend Prospective students are creating college/university lists June 2012 If you don’t see the Elements Gallery, click View>Elements Gallery. To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail. Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart. Prospective Student Trend

2012-2013 Other Initiatives Integrated Communications Plan 2012-2013

Interactive Brochure June 2012 If you don’t see the Elements Gallery, click View>Elements Gallery. To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail. Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart. Interactive Brochure

June 2012 If you don’t see the Elements Gallery, click View>Elements Gallery. To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail. Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart. What’s New?

Pinterest.com/CarlowU Boards/Pins Students and Alum Faculty and Staff Holiday Fun Student Life Athletics Campus Campus Events Graduation Nursing Fraud and Forensics Values.Scholarship.Vision Pittsburgh June 2012 If you don’t see the Elements Gallery, click View>Elements Gallery. To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail. Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart. Pinterest.com/CarlowU

LiveStream.com/CarlowU June 2012 Talk with Carlow Community Viewable from Facebook Promote with Postcard Series (V.S.V) If you don’t see the Elements Gallery, click View>Elements Gallery. To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail. Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart. LiveStream.com/CarlowU

Call Me Maybe June 2012 http://youtu.be/K7ppxF4O130 If you don’t see the Elements Gallery, click View>Elements Gallery. To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail. Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart. Call Me Maybe

Summary May 2010 We are witnessing a dramatic growth in engagement. When we cross-promote, we see spikes in participation. Carlow is Viral. We are continuing to grow our online initiatives. Planning fun innovative ways to communicate with prospective students. May 2010 If you don’t see the Elements Gallery, click View>Elements Gallery. To see a description of a slide layout in the Elements Gallery, rest the pointer over the layout thumbnail. Placeholder buttons indicate the type of object that you can add, for example, a picture, table, or chart. Summary

Questions and Discussion 2012-2013 Questions and Discussion