NOTE.—Error bars in all figures represent standard errors of the means. From: So Close I Can Almost Sense It: The Interplay between Sensory Imagery and.

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Presentation transcript:

NOTE.—Error bars in all figures represent standard errors of the means. From: So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance J Consum Res. 2017;44(4):877-894. doi:10.1093/jcr/ucx070 J Consum Res | © The Author 2017. Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com

FIGURE 2 SENSORY IMAGERY AND TEMPORAL DISTANCE CONGRUENCY EFFECTS ON INTEREST IN THE FESTIVAL From: So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance J Consum Res. 2017;44(4):877-894. doi:10.1093/jcr/ucx070 J Consum Res | © The Author 2017. Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com

FIGURE 3 SENSORY IMAGERY AND PRODUCT EXPERIENCE CONGRUENCY EFFECTS ON FOOTBALL ATTITUDES From: So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance J Consum Res. 2017;44(4):877-894. doi:10.1093/jcr/ucx070 J Consum Res | © The Author 2017. Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com

FIGURE 4 EFFECT OF MENTIONING SIGHT AND USING PRESENT TENSE ON REVIEW USEFULNESS From: So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance J Consum Res. 2017;44(4):877-894. doi:10.1093/jcr/ucx070 J Consum Res | © The Author 2017. Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com

FIGURE 5 EFFECT OF MENTIONING TOUCH AND USING PRESENT TENSE ON REVIEW USEFULNESS From: So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance J Consum Res. 2017;44(4):877-894. doi:10.1093/jcr/ucx070 J Consum Res | © The Author 2017. Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com