Communications Plan Adatum Corporation MGX FY16 9/12/2018 1:28 AM © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

MGX FY16 9/12/2018 1:28 AM Key Assumptions 3 phases to introducing the O365 capabilities (short time frame < 6 weeks) Phase 1 – Yammer – Communication and Community - Bring our organization together Phase 2 – Teams – Smarter Meetings - Make Meetings Matter / Provide a chat-based workspace Phase 3 – Schedule and Task Management Phases are – 2-week intervals Communities run in parallel to complete in 12 weeks Comms plan approved T-6 weeks Week 1-2 Week 3-4 Week 5-6 Week 7-8 Week 9-10 Week 11-12 Sales Phase 1 Phase 2 Phase 3 Customer Service Finance & Support teams IT © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Target Audiences Identified MGX FY16 9/12/2018 1:28 AM Target Audiences Identified Sales Customer Service Finance and Support Teams IT Communities from Work Force Analysis Persona Prioritization Sponsors Managers Ambassadors Change Champions Audiences who will drive the change forward (e.g. Adoption Core Team) IT operations HR Support Organizations © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

MGX FY16 9/12/2018 1:28 AM Communication Summary – Sales, Customer Service, Finance and Support Teams T-7 Weeks T-6 Weeks T-5 Weeks T-3 Weeks T-1 Week Service Available T+1 Week T+ 2~12 Weeks All company email (delivered by Maureen Bousquet). First touch event outlining the business reason for change and the approach that is being undertaken . Introduce the Ambassadors and Change Champion program Introduce the availability of the web site and outline how this will include answers to common questions. Tell them who they need to contact with issues or questions. Give users a similar communication to the T-4 week version, which is intended to remind them of the business reason for change (delivered by Sponsors e.g. Pedro Correa, Alexandre Levesque and Julia Teixeira) – Personalized for each community. Senior Managers communication to teams – continuing the theme - business reason for change outlining specific impacts (leverage Persona and Workforce analysis) Announce Auditorium event. Maureen Bousquet deliverer All hands briefing (face to face) Managers begin communicating directly with employees using Face to face team meetings and support by email (where appropriate) Initial Posters made available Auditorium Training Poster refreshed 2nd Auditorium Training Brown Bag sessions delivered Online / on demand training available Early Adopter video Lunch and Learn Tips and Tricks Podcast (per community) delivered by Sponsor Lunch and learn Posters refreshed Rewards winners notified Rewards announcements included in Newsletter Reward winners notified Reward announcements included in Newsletter © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Communication Summary – Change Network Team MGX FY16 9/12/2018 1:28 AM Communication Summary – Change Network Team T-8 Weeks T-7 Weeks T-6 Weeks T-5 Weeks T-3 Weeks T-1 Week Service Available T+1 Week T+ 2~12 Weeks Yammer Group established for the Core team to use Yammer Groups established for each of the Ambassadors, Champions, Managers Sponsors schedule T-7 engagement with Senior and Mid-level managers Sponsors deliver (with Senior and Mid- level managers) overview of upcoming change and impact with their team Sponsors have first set of meetings with Ambassadors (supported by Theodore Margand) Sponsors deliver briefing to all remaining managers Sponsors recruit final Ambassador roles First Touch Event – Auditorium delivered by Maureen Bousquet Delivery of Auditorium Training Delivery of 2nd Auditorium Training Communicate availability of Online / On demand training Sponsor communication welcoming people to the new ways of working (Pedro Correa, Alexandre Levesque and Julia Teixeira) Podcast Rewards Announcement (see Plan for details) Sponsors participate in Lunch & Learn sessions © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Prioritized Adoption Tactics for Employees MGX FY16 9/12/2018 1:28 AM Prioritized Adoption Tactics for Employees Tactic Description Benefits T1 First Touch Event Maureen Bousquet announces the upcoming change. Scenario-based, hands-on demo-environment that is accompanied by a scenario booklet. Change Ambassadors and Change Champions program announced and first names confirmed. Drives key messages Raises awareness Breaks down barriers Builds acceptance T2 Auditorium Training Large-scale, one-to-many session with less interaction focused on scenarios and work style adoption. Delivered twice. Helps drive adoption T3 Awards, Incentives, and Certifications See details in Reinforcement plan – Team Superstars!; Innovator, Pinnacle and Spot Awards. Best Coach and Power Team Promotes adoption Motivates and rewards people Helps grow and enable the community T4 Brown Bag Problem and issue-driven interactive session moderated and facilitated by Ambassadors and Change Champions around pre-determined (if possible) “hot topics” (feedback obtained from review of Help Desk calls and other listening channels) and FAQs. Invitation (appointment) to be sent via e-mail to targeted people (site focus, building focus). Managers in attendance and drive employee attendance. Addresses specific problems Provides targeted and focused training Highly interactive Increases self-help capability of users T5 Lunch and Learn Run by Ambassadors, individuals will have the opportunity to explore new ways of working ahead of receiving the service, and post availability, will be able to discuss any issues and ideas for improvement T6 Webcast Execute overview of the change being introduced, available for all employees. T7 Tips and Tricks Available on the Website, but also dropped on every ones desk (office based) and in the lockers of shift workers. Double sided. One side provides and overview of the Scenario, stop, start and continue beheaviour the other providing the tips and tricks and where to go for further information. T8 Online / On-Demand Training Access, through T10 (Website), feature and capability training on the services being made available – Standard training material from Microsoft being leveraged (see Training plan) T9 Newsletter Include in monthly newsletter for the whole company. Initially an introduction to the program, then over time a progress update and awards and recognition of team contribution. Drives Key Messages T10 Website A single site (with a simple URL) providing an overview of the upcoming change. Providing overview of the service offerings and integrating the Persona and Scenario approach © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Prioritized Adoption Tactics for Employees MGX FY16 9/12/2018 1:28 AM Prioritized Adoption Tactics for Employees Tactic Description Benefits T11 Posters Posters will be placed in refreshment areas and on notice boards. To be refreshed every 2 weeks Drives key messages Raises awareness Breaks down barriers Builds acceptance T12 Early Adopter Video Video produced by early adopters, outlining the benefits and experience – recorded by Change Champions © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Key Tactics and Senders by Audience and Project Phase MGX FY16 9/12/2018 1:28 AM Key Tactics and Senders by Audience and Project Phase This is the full set of Adoption Tactics (and relevant message senders) by project phase for each audience. T-5 Weeks T-3 Weeks T- 1 Week Project Phase 1 Project Phase 2 Project Phase 3 T+ 1~6 Week Sponsors T1–First Touch Event T9–Newsletter T6-Webcast T9-Newsletter T9 Podcast T3-Power Team T3-Team Superstars! T3–Outstanding change Champion T3-Pinnacle Award T3-Spot Award Managers T4-Brown Bag T4-Spot Award Ambassadors T2-Auditorium Training T3-Best Coach T5-Lunch & Learn Change Champions T7-Tips and Tricks Supporting Tactics (CM Team publish) T10-Website T8-Online / On-demand training © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Communications Tactics Plan Timing MGX FY16 9/12/2018 1:28 AM Communications Tactics Plan Timing Tactic or Phase Awareness Availability Usage Adoption Weeks before (t-60 days) Weeks before (t-30 days) Days before (t-7 days) Service availability day (t) Week after (t+7 days) Month after (t+30 days) At any time (t~) Newsletter   Posters First Touch Event Brown Bag Sessions Early Adopter Video Auditorium Training Online / On-demand Training Lunch and Learn Tips and Tricks Awards or Incentives and Certifications Website © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Source Materials to be Reused MGX FY16 9/12/2018 1:28 AM Source Materials to be Reused Microsoft Office 365 FastTrack Center Microsoft materials Business plans for sponsor messages Results of Persona and Workforce Analysis Customer materials None required Third-party materials © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

MGX FY16 9/12/2018 1:28 AM © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.