Fast Track Insights Weekly Summary October 8th - October 14th Cyclone Bicycle Supply Prepared on October 19th 2017 Powered by RETAIL DATA PARTNERS Powered by RETAIL DATA PARTNERS Private and Confidential | Fast Track Insights

A Data-Driven Approach ACTIVITY AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Fast Track Insights

Activity Summary Private and Confidential | Fast Track Insights

Catalog Maintenance Updates Activity # POs not accepted Partial Case Purchase Orders Missing Images Unowned ASINs Replen Codes Mismatched ASINs Missing from Cost Spreadsheet Vendor Code Missing from Cost Spreadsheet UPCs Missing from Cost Spreadsheet Model #s Missing from Cost Spreadsheet Name Mismatches UPC Mismatches Brand Name Mismatches Brand Code Mismatches Mfg Model/Catalog # Mismatches GL Mismatches Category Mismatches Subcategory Mismatches ITK Mismatches Mismatched Parent ASINs Merging Submissions Manufacturer Mismatches Missing Product Detail Private and Confidential | Fast Track Insights

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Fast Track Insights

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Fast Track Insights

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Fast Track Insights

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Fast Track Insights

Chargebacks PO On-Time Accuracy Oversized Carton Prep - Bagging Overweight Carton Private and Confidential | Fast Track Insights

Category Activity Category Shipped COGS October 8th - October 14th Change over last week 9000 Cycling - 9130 Bike Locks $32,656.43 $-7,414.55 9000 Cycling - 9204 Drivetrain and Accessories $18,647.20 $-6,289.48 9000 Cycling - 9107 Tires $15,097.08 $-971.16 9000 Cycling - 9100 Accessories $9,678.10 $-1,966.63 9000 Cycling - 9208 Handlebars- Stems- and Seatposts $9,156.37 $663.74 9000 Cycling - 9206 Brake Parts and Accessories $5,580.66 $-930.68 9000 Cycling - 9114 Wire Bead Tires $4,708.42 $-1,075.81 9000 Cycling - 9106 Wheels $4,653.04 $311.31 UNKNOWN - UNKNOWN $3,883.30 $-249.43 9000 Cycling - 9108 Tubes $2,309.70 $-902.98 9000 Cycling - 9109 Fenders $1,102.95 $260.13 9000 Cycling - 9499 Uncategorized $950.04 $53.68 9000 Cycling - 9103 Bike Cleaners and Lubes $935.95 $-599.66 9000 Cycling - 9102 Tools $714.50 $-479.09 6500 Outdoor Sports Apparel - 6501 Cycling Tops $605.20 $-530.17 Private and Confidential | Fast Track Insights

Brand Activity Brand Shipped COGS October 8th - October 14th Change over last week Kryptonite (KRYA0) $33,014.42 $-11,489.31 SRAM (SRAM0) $23,195.59 $-3,618.51 Maxxis (MAXAP) $8,857.81 $-1,656.37 UNKNO $8,175.03 $-780.21 SCHWALBE (SCHAW) $6,874.24 $-1,125.96 Race Face (RACA7) $3,537.94 $-1,642.36 Cane Creek (CANDE) $3,483.12 $244.92 Kool Stop (KOOAF) $2,136.24 $-742.96 Sta Tru (STAJU) $1,884.64 $-1,089.62 Avid (AVID0) $1,590.83 $-135.84 Easton (EASXM) $1,427.90 $147.18 Race Face (RACBD) $1,029.91 $-281.86 FSA (FSAAA) $1,015.95 $122.99 Tufo (TUFO7) $824.41 $416.19 Kenda (KENBC) $798.39 $20.52 Private and Confidential | Fast Track Insights

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7) $13,551.85 $-686.48 Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G) $6,559.83 $-2,304.28 Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX) $5,212.59 $39.36 SRAM Supercork Bicycle Bar Tape (B00142MD62) $1,911.20 $-36.04 Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2 (B003NE5IRK) $1,772.31 $121.15 Maxxis Ikon 3C EXC EXO Folding Tire (B00GOU0T6U) $1,698.97 $928.13 Maxxis Ardent TR EXO Tire (B00OAWWPCA) $1,544.02 $348.49 Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI) $1,418.98 $-823.70 SRAM Omnium Track Bicycle Crankset w/GXP Cups (B00GSLQ9SM) $1,282.76 $121.42 SRAM Roam 50 10-Speed Rear Wheel (B00HLB129Y) $1,255.91 $824.19 Individual Products Product COGS Change Out of Stock Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051) $13,551.85 $-686.48 2.58 % Kryptonite 997986 18mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / 134961) $6,559.83 $-2,304.28 1.31 % Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / 152064) $5,212.59 $39.36 0.47 % SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / 00.7915.017.000) $1,904.73 $-36.13 Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2, Black (B000T3BYH6 / ST3272K) $1,536.43 $121.15 1.55 % SRAM Roam 50 10-Speed Rear Wheel, 29-Inch/12mm (B00G9ZUDJS / 00.1918.119.007) $1,255.91 $824.19 3.49 % Kryptonite Keeper 12 Standard Bicycle U-Lock with Bracket (4-Inch x 8-Inch) (B000BL1P3O / 134962) $1,246.29 $43.18 0.35 % SRAM TRUVATIV X.9 BB30 Crankset (175mm, 39/26T, 10 Speed) (B00JXK9RHU / 00.6118.237.001) $1,179.96 $990.56 1.33 % Maxxis EXO Double Compound Ardent Folding Tire, 27.5 x 2.4-Inch (B00EEEBMVY / TB85967100) $1,084.16 $348.48 0.49 % Easton EC90 SL Road Clincher 700c 10x135QR Disc Rear Carbon Brake (B00M1K5S40 / 7024279) $1,020.60 31.61 % Private and Confidential | Fast Track Insights

Increasing Products Increasing Parent Products Shipped COGS Change over last week SRAM X9 BB30 10 Speed Mountain Bicycle Crankset (B00QL4R9MG) $1,179.96 $990.56 Maxxis Ikon 3C EXC EXO Folding Tire (B00GOU0T6U) $1,698.97 $928.13 SRAM Roam 50 10-Speed Rear Wheel (B00HLB129Y) $1,255.91 $824.19 Maxxis Ardent Mountain Bike Tire (B0021G8NWI) $597.96 $564.74 Truvativ Hammerschmidt FR Crankset (B003WOMJRI) $450.45 SRAM 2 x 11 Speed GX Bicycle Grip Shift Set (B0127D82RK) $413.54 $362.25 SRAM X01 DH Type 2.1 10-Speed Rear Derailleur (B0127E2VJY) $541.10 $360.99 Maxxis Ardent TR EXO Tire (B00OAWWPCA) $1,544.02 $348.49 Sram Red Compact Crankset (B00823OQKC) $341.28 Kryptonite Transfit FlexFrame-U Bracket (B00J4044ZO) $560.26 $334.13 Increasing Individual Products Product COGS Change Out of Stock Easton EC90 SL Road Clincher 700c 10x135QR Disc Rear Carbon Brake (B00M1K5S40 / 7024279) $1,020.60 31.61 % SRAM TRUVATIV X.9 BB30 Crankset (175mm, 39/26T, 10 Speed) (B00JXK9RHU / 00.6118.237.001) $1,179.96 $990.56 1.33 % SRAM Roam 50 10-Speed Rear Wheel, 29-Inch/12mm (B00G9ZUDJS / 00.1918.119.007) $1,255.91 $824.19 3.49 % SRAM WH Rise 60 27.5 F Qr/15 B1 Wheel (B00NIZ6XLE / 00.1918.205.000) $686.29 37.50 % Maxxis Ardent Mountain Bike Tire (Folding 60a, 26x2.25) (B00189NE96 / TB72555000) $597.96 $564.74 17.22 % Maxxis Ikon 3C EXC EXO Folding Tire, 29-Inch x 2.2-Inch (B00CLIRX4K / TB96740100) $860.40 $478.00 7.20 % Truvativ Hammerschmidt FR Crankset (165mm, 24T I-05) (B0025WAZX8 / 006115312020...) $450.45 1.43 % Maxxis Ikon 3C EXC EXO Folding Tire, 29-Inch x 2.35-Inch (B00EEEBPDE / TB96731100) $446.49 60.05 % Kryptonite Evolution Mini-6 Lite Bicycle U-Lock, 2.75-Inch x 6-Inch (B00FA5HCAG / 001447) $878.75 $419.32 0.86 % SRAM X.7 BB30 Crankset (170mm, 39/26T) (B00JXKBYYY / 00.6118.230.000) $611.31 $366.69 0.00 % Private and Confidential | Fast Track Insights

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week Kryptonite Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double Loop C... (B074K6KSY5) $136.44 $-4,195.53 Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G) $6,559.83 $-2,304.28 Kryptonite 785 Keeper Integrated Chain Bicycle Lock, 32-Inch (B00PUCSV7C) $798.89 $-2,280.43 SRAM Rail 50 Front Wheel (B00HLB107I) $358.23 $-1,074.69 Maxxis Minion DHRII 3C Exo Tubeless Ready Folding Tire (B00PUDY8VE) $898.52 $-1,054.02 Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6) $254.10 $-1,003.09 Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI) $1,418.98 $-823.70 Easton EA90 SLX Road Clincher Aluminum Rim Brake (B00PUFEUN8) $0.00 $-791.98 Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7) $13,551.85 $-686.48 Maxxis Ardent Race 3C Exo TR Folding Tire , 2.2 Tire (B00PUDXS3S) $47.19 $-566.28 Decreasing Individual Products Product COGS Change Out of Stock Kryptonite New-U Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double ... (B06XZT8KZ1 / 002079) $136.44 $-4,195.53 32.60 % Kryptonite 997986 18mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / 134961) $6,559.83 $-2,304.28 1.31 % Kryptonite Keeper Integrated Chain Bicycle Lock, Black, 32-Inch (B005YPK7V8 / 152080) $441.59 $-1,721.85 0.22 % Maxxis Minion DHRII 3C Exo Tubeless Ready Folding Tire, 29x2.30inch (B00CTSIG3E / TB96776100) $525.80 $-1,147.20 3.45 % SRAM Rail 50 Front Wheel, 29-Inch/ 15/20mm (B00FOOHPLY / 00.1918.120.006) $358.23 $-1,074.69 0.00 % Truvativ X.0 GXP 2X10 Speed 175 Silver 42-28T Crankset (No BB) (B00553ZNS6 / 00.6115.537.030) $0.00 $-957.56 RockShox Boxxer Team Coil 200 26-Inch Maxle DH Black Charger DH RC Aluminum... (B00JYD7JEY / 00.4018.784.001) $-786.80 Maxxis High Roller II Dual Compound EXO Folding Tire, 29-Inch x 2.3-Inch (B00DPVCQUS / TB96769000) $-712.69 92.19 % SRAM X0 Long Cage Silver 10 Speed Rear Derailleur (B0055428C4 / 00.7515.080.000) $-700.85 1.12 % Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051) $13,551.85 $-686.48 2.58 % Private and Confidential | Fast Track Insights

Appendix Private and Confidential | Fast Track Insights

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Fast Track Insights

Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net Vendor Support team@ftinsights.net Private and Confidential | Fast Track Insights