The Importance of ADAS Technology Jeremy Coleman Director of UK Operations Mobileye, an Intel Company

Mobileye The World Leader in Collision Avoidance & Autonomous Driving Technology

What is ADAS? Advanced driver-assistance systems (ADAS) are in vehicle systems that help the driver in the day to day driving process. ADAS systems are designed to increase vehicle safety and more generally road safety.

Mobileye ADAS and beyond….

In 1999 the Mobileye company was created with the aim to harness the power of computer vision for automotive safety 25+ Leading OEMs rely on Mobileye 20+ million Mobileye ADAS equipped vehicles Today…… 100+ Distributors worldwide Mobileye are the world leader in Advanced Driver Assistance Systems (ADAS) 650+ Employees

OEM’s using Mobileye ADAS Technology.

Why is ADAS important today?

Early warning saves lives over 90% of collisions are due to human error Source: https://crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/812115 Source | VTRC - Virginia Transportation Research Council NHTSA

Early warning saves lives AXA Switzerland research shows: simple early warning of 1.5 seconds could prevent 90% of rear-end collisions 2 seconds of warning could prevent nearly all crashes! Source: Zhand, B. (2009). Forward Collisions Accidents, AXA

There are over 1 billion cars on the road today and the average age of cars is rising – in Europe the average age is 10 years !

Retrofit ADAS Systems

A single camera or multiple cameras & dashboard display to give real time driver alerts Can be installed into any existing road vehicle that doesn’t already have ADAS technology

Lifesaving ADAS Features Forward Collision Warning Pedestrian and Cyclist Warning Lane Departure Warning Intelligent High Beam Control Headway Monitoring & Warning Speed Limit Indication

ADAS for large vehicles – VRU Detection Multiple Cameras Designed for large vehicles w/large blind spots Solution for urban areas

Why use ADAS? Reduce Costs Manage Drivers Better A Good Investment Save money on collision clean up Keep vehicles on the road Reduce insurance premiums Manage Drivers Better Powerful tool for driver monitoring and evaluation Significantly improves driving habits Effective risk management tool A Good Investment Return On Investment within ~1 year Reduces fuel consumption Enhances social and corporate responsibility

From ADAS to Autonomous Driving Imagining the autonomous future…

ADAS is paving the way to Autonomous Driving

Sensing The ability to detect all relevant aspects of the driving scene Mapping (REM™) The ability to produce a highly accurate map, with an ultra-high refresh rate Driving Policy Teaching the vehicle to maneuver in challenging situations such as merging into traffic with human-like intuition

REM™ How it Works DATA from vehicle to cloud DATA from map to other vehicles DATA from vehicle to cloud

Thank You. Drive Safely!