Entrepreneurship and Design Thinking MBA elective module HWR Berlin - June and July 2017 Entrepreneurship and Design Thinking 4. Innovation © Robert Jones 2017

Objectives / questions: What is innovation? How is it different from invention? What are the sources of innovation? Why innovate? What are the pressures on us to innovate?

Definition: Innovation generally refers to renewing, changing or creating more effective processes, products or ways of doing things. For businesses, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can be a catalyst for the growth and success of your business, and help you adapt and grow in the marketplace. Being innovative does not mean inventing; innovation can mean changing your business model and adapting to changes in your environment to deliver better products or services. Successful innovation should be an in-built part of your business strategy and the strategic vision, where you create an environment and lead in innovative thinking and creative problem solving. http://www.business.gov.au/BusinessTopics/Innovation/Pages/Whatisinnovation.aspx

Waves of Innovation through history

Team task – why innovate? Reasons to innovate Reasons not to innovate

A transport innovation example Innovation – Deutschebahn ICE – Germany to London via Eurotunnel Deutschebahn is looking for new opportunities by extending its route network

Drucker’s Seven Sources of Innovation

Drucker’s Seven Sources of Innovation

Ten Sources of Innovation, Tidd & Bessant Tidd, J., Bessant, J. (2009)

Give your own examples for sources of innovation based on Drucker, and Tidd and Bessant

Flip this model and which famous matrix model does it resemble?

Types of Entrepreneurial Innovation – adapted from Wickham Give examples for all the boxes above

for types of entrepreneurial innovation Give your own examples for types of entrepreneurial innovation based on Wickham

Types of Innovation - the 4Ps of Innovation Product innovation We can change the product or service that we offer to the world. Process innovation We can change the way we create and deliver that offering Position innovation We can change who we offer it to and the story we tell about it Paradigm innovation The ‘business model’ – the way we think about what our organization does and who we do. Adapted from Tidd, J., Bessant, J. (2005)

Innovation Life Cycle Tidd, J., Bessant, J. (2009)

Five generations of Innovation management D. Nobelius (2003), Towards the sixth generation of R&D management, International Journal of Project Management, 27 October 2003

What next?

Open Innovation Henry Chesbrough 1 Product platforming 2 Idea competitions 3 Customer immersion 4 Collaborative product design and development 5 Innovation networks 6 In science https://www.youtube.com/watch?v=02tCs3oKovc

Open Innovation Charles Leadbeater: The era of open innovation https://www.youtube.com/watch?v=W7raJeMpyM0 Open Innovation in Cambridge http://www.ifm.eng.cam.ac.uk/research/ctm/openinnovation/

Outcomes – what have we learned?