Phenomenal Fundraising Generating Non-Dues Revenue

6 Pieces of Phenomenal Fundraising Who? What? Why? How? Where? When?

The Target Piece: WHO? 1. Define your target audience Who can make a difference for your association? Who influences them? How do you know? Who do you want to connect with? What are you trying to connect? Why is it important? Where is the best place to connect? When is the best time? How do you build bridges?

The HOT Piece: WHAT? 2. Identify what’s important to your audience. Ask questions to find their “HOT BUTTONS.” Look for ideas or areas of interest What really excites your target audience? Understand that hot buttons are leveraging points and may seem unrelated to your cause. Who do you want to connect with? What are you trying to connect? Why is it important? Where is the best place to connect? When is the best time? How do you build bridges?

Phenomenal Fundraising What’s Hot ? Review FFA programs Use flipcharts to list major categories Handout hot buttons sheet for them to take

The Passion Piece: WHY? 3. Identify how your cause appeals to your target audience’s hot buttons Clarify why your target audience should care. Be sure you understand the purpose/goal of your campaign and can creatively connect it. Speak their language! Who do you want to connect with? What are you trying to connect? Why is it important? Where is the best place to connect? When is the best time? How do you build bridges?

The Sales Piece: HOW? 4. Follow a proven sales process. Build rapport and develop relationships. Identify needs or hot buttons through questioning. Connect your “cause” by offering a solution related to their hot buttons. Who do you want to connect with? What are you trying to connect? Why is it important? Where is the best place to connect? When is the best time? How do you build bridges?

The Sales Piece: HOW? 4. Follow a proven sales process (continued). Motivate into action; make them want to be involved! Ask more questions to overcome objections. Establish a commitment to action. Who do you want to connect with? What are you trying to connect? Why is it important? Where is the best place to connect? When is the best time? How do you build bridges?

The Action Piece: WHEN? 5. Make a commitment go develop mutually beneficial relationships. Involve your team in decision making! Utilize plan of action to develop a timeline. Who do you want to connect with? What are you trying to connect? Why is it important? Where is the best place to connect? When is the best time? How do you build bridges?

The Grassroots Piece: WHERE? 6. Where can you connect with target audience hot buttons? Brainstorm strategic strategic events pull together all the pieces. Make it their grassroots cause! Who do you want to connect with? What are you trying to connect? Why is it important? Where is the best place to connect? When is the best time? How do you build bridges?

6 Pieces of Phenomenal Fundraising Who? What? Why? How? Where? When?

Phenomenal Fundraising Generating Non-Dues Revenue “Connecting Your Cause!” 765.427.4426