OPEN HOUSE School Name Date

Bond Project Communications CONSTRUCTION ZONE Bond Project Communications

Construction Zone Objective Provide consistent and timely updates on school bond projects

Blueprint for Success A bond communications plan for Carroll ISD that incorporates our talented students

Personal Relationships strategic PR Personal Relationships Who better to help us tell the story than the students who will benefit most from the school bond projects?

Students Sharing the Vision Students will serve as the spokespersons or “hosts” of Carroll ISD’s Construction Zone to include videos & all print materials. Think Kid President meets Bob the Builder in concept.

#CarrollBond2017

Talent Search We are looking for talented Carroll students who want to star on our Bond Builders Team.

Ideal Candidates CISD is looking for students who are interested in being a part of the Bond Builders Team Well-spoken/Articulate Outgoing/Friendly Confident On-camera Presence Natural Charisma Photogenic Coachable Focused Representative of CISD Dedicated to Team

Round 1 - Video Submissions Only current Carroll students eligible Must be 5-16 years old Submit a 1-2 minute video clip introducing yourself and telling CISD why you want to be a part of the Bond Builders Team Round 1 Submissions accepted from Nov. 27-Dec. 6 Students advancing will be notified by Dec. 8

Round 2 - Live Auditions Live “Scripted” Auditions for students 5-16 years of age Dec. 11-15 at Carroll ISD Administration Center

Live Audition Details Script provided before audition “On-Camera” audition (will be videotaped) Audition live before panel of CISD staff Audition times will be reserved through Sign-Up Genius Call-backs may be necessary Pool of participants will be maintained for future video projects

#SAFEdragon – Safety First! PSAs

Truth + Transparency = Trust Our Bond 2017 Communications Plan includes targeted messages to keep stakeholders informed about 2017 bond projects & expenditures

Frame Bond Messages Who What When Where Why How

Public Engagement December: Asking CISD stakeholders for feedback about their school communications preferences

Listen & Dialogue Effectively Utilize Let’s Talk! to receive & answer bond-related questions.

Bond PR Toolbox CarrollBudget.com website MySouthlakeNews.com news portal Dragon Mobile App eBlast newsletters Videos on Vimeo Twitter Facebook Printed Publications

Primary archive for bond project updates and information CarrollBudget.com Primary archive for bond project updates and information Project Lists Board Actions Photos Budget Details Start & End Dates

Print Media Fliers MySouthlakeNews.com Presentation Handouts Postcards eBlast

Visual Media Students on the Bond Builders Team will serve as anchors or hosts of a series of 1-2 minutes videos during life of the bond program. Videos will be scripted for students to include timely updates and facts about ongoing bond projects.

Social Media Twitter, Facebook and Vimeo will serve as the primary social media tools for sharing Construction Zone content.

#CarrollBond2017 Join our conversation

Digital Dragons Coming soon – more details about Carroll ISD’s Digital Dragons technology initiative!

OPEN HOUSE Board & Community Relations Department Carroll ISD ------------------------------- @Carrollisd School Name Date Board & Community Relations Department