Welcome to The Intranet Tara Litzenberger Source Code Communications

Started as a copywriter Worked in direct marketing Currently in corporate communications Perpetually nosey curious Grad student Enjoys playing with spreadsheets Really, really loves helping people “get” communications

But seriously, though…. Lead global intranet migration for 10+ factories, including planning, training, and execution Content strategist and editorial lead SharePoint Ambassador (and regular Community of Practice presenter) for Fortune 100 company Created self-service template structure and content for IT “Yambassador” and enterprise social thought leader Analytics junkie

A word of caution

What’s The Intranet

What’s an Intranet? “An intranet is a private network accessible only to an organization’s staff.” - Nielsen, J. and Sano, D., '1994 Design of SunWeb - Sun Micro-systems’ Intranet, 1994

What’s an Intranet? What you saw when you opened your browser at work the first day.

Not all intranets are sharepoint

Not all Sharepoint Sites are Intranets

Photo: Education Queensland International

What’s an Intranet? How a company delivers news How a company shares resources How employees access tools and information that they need to do their work How employees collaborate

Types of Intranet Content Links to apps and tools Shared documents Employee profiles Blogs and social tools Company news & events Employee announcements Official forms and policy documents Department and team websites

Enterprise Social Network One Tool May Not Fit All Formal Intranet Collaboration Space Enterprise Social Network Links to apps and tools Company news & events Official forms and policy documents Employee announcements Formal Official “voice” of the company Limited authors Employee profiles Department and team websites Shared documents DIY web space Document sharing and storage Many authors Blogs Social networks Peer-to-peer discussion Relatively informal Many authors

The Official Intranet

Photo: Neilson/Norman Group

Photo: Neilson/Norman Group

Types of Intranet Content Links to apps and tools

Types of Intranet Content Company news & events

Types of Intranet Content Official forms and policy documents

Types of Intranet Content Some social features, like commenting and recommends

Intranet Trends reflect External Trends

Design Photo: Neilson/Norman Group

Personalization “Personalization is done by the system being used.” - Amy Schade, Neilson/Norman Group

Customization “Customization is done by the user.” - Amy Schade, Neilson/Norman Group

Dealing with Search Photo: Neilson/Norman Group

Mobile Friendly Photo: Digital Workplace Group

Video and Pictures Photos: Nielsen/Norman Group

Collaboration Sites

The SharePoint we know and hate

Not (entirely) sharepoint’s fault Bad document storage design Bad records retention Interface not intuitive Sites are created and abandoned Legacy dislike Hard to find info that is needed Jargon. All the jargon

Photo: Screenshot of Sharepoint 2013

It’s pretty useful DIY/Self-service web sites It really is getting more user-friendly Secure cloud collaboration Not that hard Integrates with Office…and lots of other stuff

Types of collaboration site Content Employee Profiles

Types of collaboration site Content Shared documents

Types of collaboration site Content Department sites Photo: Jennifer Ann Mason

Enterprise social networks

I did not say “facebook At work”

Photo: Office Blog

Photo: StackExchange

Types of ESN Content Peer-to-peer discussion (with many authors)

Types of ESN Content Relatively informal

Employee Social Networks Don’t Just happen

Nurture collaboration Clear guidelines for appropriate posts and use Getting started guides Seed content and community Group Admin roles & responsibilities Executive support

Great Resources

Intranet Resources Nielson/Norman Group Intranet Global Forum Ragan Communications (sometimes) Kilobox Communiqué Intranet Pros Group KC IABC Me!

Questions?

LinkedIn: Tara Saylor Litzenberger Twitter: @AnokheeTara TaraLitzenberger@gmail.com