Practical Advice on Tackling Metadata for Independent Publishers Introduction: Why metadata is important Where to begin: Basic metadata, enhanced metadata, and dynamic metadata Case studies Who can get involved Questions? Practical Advice on Tackling Metadata for Independent Publishers Sophie Leeds and Molly Slight, Scribe UK

Where to begin Basic metadata Title, subtitle, authors, ISBN etc. Enhanced metadata Keywords SEO-friendly blurbs Reviews BIC and BISAC codes Dynamic metadata Flexible pricing, deals etc. Practical Advice on Tackling Metadata for Independent Publishers Sophie Leeds and Molly Slight, Scribe UK

Case studies Compare your databases! Below is an example of 15 instances of metadata errors that could have damaged sales. These errors came from the data being incorrectly inputted into our warehouse database. Errors include: Wrong pub date Author name misspelling Wrong or old price Wrong binding Practical Advice on Tackling Metadata for Independent Publishers Sophie Leeds and Molly Slight, Scribe UK

Case studies Keywords on Amazon: Practical Advice on Tackling Metadata for Independent Publishers Sophie Leeds and Molly Slight, Scribe UK

Using subtitles to improve SEO and the browsing experience Case studies Using subtitles to improve SEO and the browsing experience Subtitles work in a similar way to keywords. They help readers find books having searched with general terms. Practical Advice on Tackling Metadata for Independent Publishers Sophie Leeds and Molly Slight, Scribe UK

Case studies BookBub Promotion for I Am Here by Johannes Klabbers Biography and Memoirs average sell through is 320 Sale lasted one week Price of book was £0.99 After promotion ended we saw a continued improvement of sales even at full price Practical Advice on Tackling Metadata for Independent Publishers Sophie Leeds and Molly Slight, Scribe UK

Who can get involved? Ask editors to help think of 10 nouns or relevant phrases that describe the content of the book. Publicists can keep you up to date on any prize shortlistings or wonderful reviews. Sales and Marketing can tell you what books are most exciting to them and what areas/customers they will sell to. Sometimes you need to prioritise your metadata workload to help boost sales. Production are fantastic at spotting when something is missing from the basic data because they love spreadsheets and wished that everyone else knew how to use them properly. Practical Advice on Tackling Metadata for Independent Publishers Sophie Leeds and Molly Slight, Scribe UK

Questions? Sophie Leeds Digital marketing coordinator sophie@scribepub.co.uk Molly Slight Editorial and publicity manager molly@scribepub.co.uk Practical Advice on Tackling Metadata for Independent Publishers Sophie Leeds and Molly Slight, Scribe UK