Cable delivers high consumer concentrations in all genres Cable programming represents your best opportunity to invest in consumer dense environments—not just in news but in entertainment and sports programming as well. Consumer Density Matters in Washington DC LOCAL BROADCAST NEWS AUDIENCE: INDEX OF A25-54 HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: WASHINGTON DC A25-54 $100K A25-54 New Car Prospect WJLA AM News 65 150 Late News 93 125 WUSA 152 348 113 148 WRC 111 102 97 95 WTTG 123 162 88 78 SPOT CABLE PROGRAMS: INDEX OF A25-54 HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: WASHINGTON DC A25-54 $100K A25-54 New Car Prospect AMC Hell on Wheels 151 154 BRAVO Odd Mom Out 132 219 CNN The Seventies 142 122 E! Rich Kids of Beverly Hills 119 187 ESPN2 SportsCenter 152 145 FXNC On The Record: Special 163 160 FOOD Chopped Champions 129 FX Archer 156 212 HIST Ancient Aliens 124 133 NFLN A Football Life 100 130 NATGEO Mygrations 199 158 USA Mr. Robot 131 193 Shouldn’t every part of your local television media schedule be consumer dense? Smart points guarantees it. Keeping you in the know Nielsen has the information that allows agencies and clients to know the “Consumer Density” of programming, including local broadcast news qualitative data. Today you can access consumer ratings like new car buyers, homeowners, HH income $75K+, parents, and many more consumer variables. Evaluating traditional demo GRPs side by side with consumer GRPs reveals the true value of every line item in your schedule—the ones that engage consumers—and the ones that don’t. Below is a comparison of broadcast early and late local news versus a wide selection of entertainment, news and sports programming on cable in Washington DC. Cable has hundreds of dayparts and programs where the consumer ratings for A25-54 with Household Incomes over $75K are far higher than a traditional 25-54 demo rating. That’s where extraordinary value lives and we can help you find it. Conversely, broadcast stations have few early and late newscasts that appeal to consumers. You have to wonder why up to half of local broadcast television investment ends up there. Source: Nielsen , ABC, CBS, NBC and FOX affiliates, Washington DC local news, May – Aug 2016. AM News 4:30 to 6A M-F, run in NPower 4:30-6A to accommodate Nielsen 6a-6a clock. Source: Nielsen May-Aug 2016 Washington DC. A selection of regularly scheduled Cable programming M-Su 7P-11P targeted to consumers A25–54 HHI $100K+. New Car Prospect defined as having purchased new car in last three years