Quality. Performance. Integrity.

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Presentation transcript:

Quality. Performance. Integrity. Serving Mix Quality. Performance. Integrity. QSR Asian Increase traffic with chicken that your patrons feel good about eating NPD CREST, October 2015

1/4 of consumers are eating healthier than they were last year Growth strategy: Meet the Upbeat Food Explorers’ need to eat less processed foods by offering menu items made with all natural & no-antibiotics-ever chicken. CONSUMERS INFO & INSIGHTS HOW NEEDS ARE MET TODAY 1/4 of consumers are eating healthier than they were last year Made with no antibiotics-ever chicken Free-from is perceived as a component of a healthy diet Leveraging positive product attributes wins new patrons Build consumer confidence by calling out ingredients on menu that make them feel good UPBEAT FOOD EXPLORER Made with natural raised, no antibiotics added chicken Eat sensibly to maintain my health Diet consists of freshly prepared, less processed foods & beverages Fresh, high-quality ingredients Crave authentic ethnic options FC Unbreaded Breast Filets FC Breaded Breast Filets PRODUCT SOLUTIONS UC Breaded Tenders FC Breaded Tenders FC Grilled Breast Strips UC Breaded Breast Filets FC Unbreaded Grilled Diced Chicken UC Boneless Wings FC Boneless Wings UC Breaded Nuggets

Insights: 1/4 of Consumers are eating healthier than they were last year & free-from is perceived as a component of a healthy diet Leveraging positive product attributes drives consumer loyalty, visitation & wins new customers Build consumer confidence by calling out ingredients that make them feel good Removed artificial colors/flavors from most items Aims to go clean & eliminate all artificial additives by 2017 Removed artificial flavors/colors, added antibiotic-free chicken Added antibiotic- free proteins Where It’s Trending BACON CHICKEN RANCH WRAP Features all natural roasted chicken, preservative & antibiotic free What item would Chicken Burgers most likely replace from your typical QSR Burger order? Source: Datassential CPP 2016/2017 Free From Consumer Report

Applications: Gain new business with Tyson Red Label™ Chicken Raised with No Antibiotics Ever Tyson Red Label™ offers a full line of filets, ingredient chicken, tenders, boneless wings & nuggets. All chicken in the Tyson Red Label™ product line is raised with No Antibiotics Ever & 100% All-Natural selections are also available. More profit on every serving of chicken The best-selling flavor profiles available at all prices points guaranteed to satisfy your customers tastes Authentic made-from-scratch appearance, texture & labor to delight customers without time & labor preparation Flattop or chargrill & conventional, convection or microwave oven cook platforms (unbreaded products), finish with the method that best suits your operation to deliver outstanding flavor & appearance

Product Information SKU# Product Case Weight Case Pack 38301 FC Grilled Breast Fillets w/Grill Marks (4 oz.) 10 lbs. 2/5 lbs. 38350 FC Grilled Breast Filets w/Grill Marks (3 oz.) 38351 FC Grilled Breast Filets w/Grill Marks (4 oz.) 38361 FC Golden Crispy Select Cut Breast Filets (3.5 oz.) 38305 FC Grilled Breast Strips, Large w/Grill Marks 38355 FC Select Cut Breast Strips, Large w/Grill Marks 38356 FC Grilled Select Cut Diced Breast Meat w/Grill Marks 38343 UC Homestyle Boneless Wings 38376 UC Homestyle Select Cut Boneless Wings 38323 FC Homestyle Boneless Wings 38366 FC Homestyle Select Cut Boneless Wings 38340 UC Homestyle Premium Tender Fritters 38374 UC Golden Crispy Select Cut Tender Fritters 48321 FC All Natural Crumb Coated Premium Chicken Tenders 48320 FC Homestyle Premium Tender Fritters 38363 FC Homestyle Tender Fritters 38364 FC Golden Crispy Tender Fritters 38387 UC Homestyle Tender Fritters 38373 UC Homestyle Chicken Breast Tender Fritters 38380 UC Homestyle Breast Pattie Fritters, 3.2 oz. For more product applications or questions, contact your sales representative or visit tysonfoodservice.com.