DEVELOPMENT & IMPLEMENTATION OF A NATIONAL STRATEGY ON CSR HELLENIC REPUBLIC MINISTRY OF DEVELOPMENT & COMPETITIVENESS General Secretariat of Commerce DEVELOPMENT & IMPLEMENTATION OF A NATIONAL STRATEGY ON CSR Stefanos Komninos Secretary General of Commerce gen-sec@gge.gr

Greek Background (1) Gap between governmental and individual initiatives CSR not embedded in company strategies for SMEs Priority in Law Enforcement Crisis of the last few years / New era / New ways of operation & monitoring Increased lack of trust for the Private Sector

Greek Background (2) Lack of tools to handle new economic, societal and environmental challenges Need for increased competitiveness in a global context alignment with EU & Global approaches synergies / efforts / engagement of all stakeholders

Existing legislation relevant to CSR “Corporate Governance Law” (Ministries of Finance & Development), the opportunity for listed companies to have among the board members elected independent non executive members & compulsory training internal rules of operation “Social Entrepreneurship Law” (Ministries of Labour and Social Security & Development), supporting the establishment of companies promoting social and economic inclusion of “marginal” social groups, local development, employment of disadvantaged segments of labour force etc. “Green Public Procurement” (Ministries of Environment, Energy and Climate Change & Development), related to preparatory activities for the development of a national roadmap on Green Public Procurement “Law on Equal Treatment” (Ministry of Labour and Social Security), fostering equal treatment in employment and occupation and eliminating discrimination.

Other national & co-financed programs/ initiatives relevant to CSR Ministry of Development and Competitiveness "Development of Human Resources 2007-2013” implementation of subsidized training courses for employees and self-employed businesses in all sectors of the economy with emphasis on CSR & Social Economy “New Innovative Entrepreneurship” on the provision of financial incentives for young entrepreneurs involved in the commercial exploitation of highly innovative concepts. “Green Enterprise” on the provision of financial incentives to companies for improving their environmental performance. “Green Tourism” on the provision of financial incentives to companies operating in the tourism sector for incorporating environment-friendly processes and developing environment-friendly infrastructure

Current stage of development Initiative / Lead undertaken by Ministry of Development Establishment of a Working Group. Representatives from: Government: Commerce Consumer Labour, Social Security & Welfare Environment & Climate Change Established Greek Private Initiatives (Hellenic Network for CSR) Academia (Athens University of Economics and Business) A draft strategy to be developed by the end of this year based on the EU “Europe 2020” strategy and on the National 2020 Vision Consultation with all stakeholders

Three main pillars Education / training Collaboration between private and public sectors Dialogue / Synergies

Implementation Five steps: Appointment of a coordinating body (done) Creation of a dialogue and collaboration forum Dissemination & embedment in the public and private sectors Education Identification of specific targets

Dissemination & embedment in the public & private sectors (1) Three-dimensional approach: Policy themes Transparency Public procurement Development of “responsible entrepreneurship” Fields of action Leadership Workforce Society Environment

Dissemination & embedment in the public & private sectors (2) Three-dimensional approach: Activities / instruments Development of assessment approach and indicators Development of criteria for transparency Dissemination of standards on responsible entrepreneurship Promotion/recognition of products and services e.g., through labels Embedment in public procurement

Education Incorporation of responsibility (personal, social etc) in educational curricula Training of citizens, consumers and other stakeholders through specific communication tools Training of business and public sector senior staff

Identification of specific targets Identification / Agreement of top five national priorities/challenges - Transparency & recovery of trust - Implementation of national law and international conventions - Poverty Elimination - Fighting young people unemployment - Mitigation of environmental degradation Development of a 2014 -2020 action plan

Education / Training & Promotion of responsible entrepreneurship Maturity Assessment Creation of a strategic plan on CSR & Sustainable Development (esp. for SMEs) Specific / Sectoral focus on - Transparency - Climate change - Tourism - Agro-nutrition

The draft model of the national strategic plan (1) 1. Definition of CSR 2. Environment in Greece Institutional / legislative framework (mainly European) Socio-economic situation of the country Market structure (SME businesses, which sectors have grown more in Greece, introversion) Culture CSR 3. CSR in Greece today Players involved Government (what has been done so far, the Government as purchaser) Good business practices

The draft model of the national strategic plan (2) 4. Benchmarking with what's happening in other countries 5. SWOT Analysis Powers / opportunities Weaknesses / Threats 6. Design Vision 2020 Strategies Targets Objectives Schedule Resources

CRISIS? S O S C S R

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