Integrating the Digital

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Presentation transcript:

Integrating the Digital F&I Process

More so than ever before, customer experience is the new currency driving brand loyalty.

The Dealer’s Objectives Streamline Processes Provide a Better Customer Experience Build Brand Equity without Sacrificing Profits

One Price. One Person. One Hour. The Challenge One Price. One Person. One Hour.

What I Heard Was.... Eliminate F&I?

The Challenge Are you IN or are you OUT?

The Challenge DUDE.

I Agreed to... Research iPad Solutions Kiosks PresentationPads Early Adopters?

What are they hiding in there? Game-Changer What are they hiding in there?

#1 Research Finding: We have been disconnecting in traditional F&I We’ve Created BARRIERS!

Harness the Power of Human Connection. “Connecting is the ability to identify with people and relate to them in such a way that increases influence in every situation.” - John Maxwell

Principles of Basic Human Connection Can you help me? ‘You can have everything in life you want, if you will just help other people get what they want.’ Zig Ziglar 01

Principles of Basic Human Connection Mutual concern creates connection Do you care me? Mutual concern creates connection between people. 02

Principles of Basic Human Connection 03 Principles of Basic Human Connection Can I trust you? Have you ever purchased anything of significance from someone you don’t trust?

The Power of Human Connection If the customer is unable to say yes to all three of these basic principles, we are not communicating and connecting. Knowing when you’re disconnecting 01 Can you help me? 02 Do you care for me? 03 Can I trust you?

Go Forward Solution Does NOT Eliminate F&I

Go Forward Solution Eliminates the Desk

In A Flood of Technology Solutions How Do We Cut through the Chaos When Integrating a Digital F&I Process?

4 Essentials When Deciding on a Digital F&I Solution 1 Establish a 360-Degree Customer View

360-Degree Customer View

4 Essentials When Deciding on a Digital F&I Solution 1 Establish a 360-Degree Customer View Maintain a Business Document Rule 2

Steer Clear of Gamey Video Product Presentations 1985 called. They want their graphics back!

4 Essentials When Deciding on a Digital F&I Solution 1 Establish a 360-Degree Customer View 3 Interactive and Transparent Maintain a Business Document Rule 2

Harness the Power of Human Connection. “Connecting is the ability to identify with people and relate to them in such a way that increases influence in every situation.” - John Maxwell

4 Essentials When Deciding on a Digital F&I Solution 1 Establish a 360-Degree Customer View 3 Interactive and Transparent Maintain a Business Document Rule 2 4 Soft-Entry into Future Retail

Interactive F&I Menu

Harness the Power of Human Connection. “Connecting is the ability to identify with people and relate to them in such a way that increases influence in every situation.” - John Maxwell Desking

Wants & Needs Analysis

4 Essentials When Deciding on a Digital F&I Solution 1 Establish a 360-Degree Customer View 3 Interactive and Transparent Maintain a Business Document Rule 2 4 Soft-Entry into Future Retail

Products in Mobile App Keep Clients Connected

Maintain Customer Connection Through Product Purchase Experience Enhance Relationship Through Entire Customer Journey Push Notifications Promotions & Rewards Purchase Vehicle Easy Claims

4 Years Ago Objectives & Challenge Streamline Processes Provide a Better Customer Experience Build Brand Equity without Sacrificing Profits

4 Years Ago What Have We Accomplished Complete Solution Built from the Back Forward Offers Interactive & Transparent Experience Created from a 360-Degree Customer View

The Power of Human Connection In a Complete Solution

TOMORROW BELONGS TO THE CONNECTED.