WIN14 #hashtag Get your business solution ready for Windows as a Service (WaaS)— Learn how to be ready for your customers Ethel Garcia Simon Gabor Sebok Steve DiAcetis

The fastest Windows adoption—ever Microsoft Build 2016 9/12/2018 4:51 AM The fastest Windows adoption—ever 300+ million! 8 © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Agenda Why Windows is important for ISVs? Windows today Windows evolving—Windows as a Service Preparation for the WaaS “journey” Microsoft Ready for Windows

+300M DEVICES RUNNING WINDOWS 10 +22M IN BUSINESS “For Windows 10, Microsoft went all-out to turn around perceptions among corporate customers…” Shira Ovide WSJ “THE BOTTOM LINE? MICROSOFT IS GOING TO BEND OVER BACKWARDS TO MAKE THE BUSINESS TRANSITION TO WINDOWS 10 AS EASY AS POSSIBLE.” MARK HARTMAN PC WORLD “WINDOWS AS A SERVICE MAKES WINDOWS 10 THE MOST ATTRACTIVE DEVELOPMENT PLATFORM EVER.” PAUL THURROTT THURROTT.COM

270M 145% 76% 4.5X 5B 22M Windows 10 Momentum WPC 2015 9/12/2018 4:51 AM 270M Monthly active devices around the world running Windows 10 145% Faster growth trajectory than Windows 7 76% Enterprise customers in active pilots of Windows 10 Windows 10 Momentum 4.5X Revenue generated per device vs. Windows 8 5B Windows 10 Store visits since launch 22M Devices running Windows 10 across enterprise and education customers © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Customer Momentum 9/12/2018 © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

9/12/2018 Partner Momentum © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

Video The Future of Aviation

Early developer success & praise for Windows 10 “In the month following the Windows 10 launch, we saw a 65% increase in monthly actives running Windows PCs, so we’re excited to announce that our Windows 10 Universal app will be released for PC and mobile in the coming weeks.” Rich Riley, CEO, Shazam “Universal apps are the new mobile strategy. It’s the only platform that can address all devices; Apple can’t do that, Google can’t do that.” J.P. Gownder, Forrester in the Financial Times “Since launching our new Windows 10 app, we’ve seen a 25% increase in downloads from the new exposure. The universal framework enabled us to build our app in record time and with maximum efficiency, and the user-focused responsive design is a significant step forward for the customer experience.” Louis Gagnon, CPMO of Audible “…Windows 10 represents the obvious future of PC operating systems” “I’ve been pretty surprised by the aggressive stance many of our corporate customers are taking towards Windows 10. We are seeing a much more positive attitude towards getting started earlier with the Windows 10 migration." Steve Kleynhans, Gartner in the Wall Street Journal “Our partnership on #Windows10 gives people a fresh and exciting new way to engage with Twitter, all integrated into the powerful platform Microsoft has delivered.” Kevin Weil, SVP of Product, Twitter "The unified app platform is the story we have been waiting to hear. This is a differentiator from other platforms." “We’re extremely pleased with our new universal Weather Channel app on Windows 10 – Weather data and stories integrate seamlessly with Windows 10 to enable experiences like asking Cortana when it’s going to rain.” Nikki Santoro, VP of Product & Design, The Weather Channel

Universal Windows Platform Windows Hello Windows Pen & Ink One SDK + Tooling One Store + One Dev Center Cortana Intelligence Suite Configuration Security Management Updates

Windows 10 What are our priorities today? Designed for digital revolution Be more productive Innovative devices for your business Protection against modern security threats Manage digital transformation © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

How do I evolve with Microsoft? Microsoft Build 2016 9/12/2018 4:51 AM How do I evolve with Microsoft? Be more productive Always have what you need Get the best experience Innovative devices for your business Bring innovation to your current PCs Industry strength solutions Protection against modern security threats Protect sensitive corporate data Detect suspicious behaviors quickly Managing digital transformation Reduce business disruption Free up IT resources © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Existing investments: Desktop Bridge Setup Appx Desktop app converter Test, update, & evolve Publish & distribute

Distribution: Windows Store for Business Microsoft Worldwide Partner Conference 2016 9/12/2018 4:51 AM Distribution: Windows Store for Business Designed for organizations Volume acquisition and distribution Easy and familiar for your users One place for IT professionals to find, acquire, manage, and distribute apps to Windows 10 devices Business opportunity Hundreds of millions of users Windows business users globally Tens of billions of dollars Annual SMB software spend “The next gold rush: Enterprise apps” 43% $10k+ a month Based on Microsoft research and data, 2015 VisionMobile—State of the Developer Nation Q3 2014 and State of the Developer Nation Q1 2015 MICROSOFT CONFIDENTIAL UNDER NDA © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Industry trends: why Windows as a Service? 9/12/2018 Industry trends: why Windows as a Service? Consumer devices Business users Specialized systems Up to date with feature and security updates as they arrive Faster access to new technology with time to test and deploy in a business environment Enterprise class support for your mission critical systems keeping you in control © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

IT for the modern workplace Better upgrades to stay up-to-date with the latest technology Enhancements to Dynamic Provisioning to allow you to start to get out of the imaging business Continued investments in MDM and management simplicity Continued commitment to high application compatibility Data-driven operational excellence to streamline upgrades and improve efficiency MICROSOFT CONFIDENTIAL © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

Windows as a Service: servicing Windows MS Story 9/12/2018 4:51 AM Windows as a Service: servicing Windows With Windows 10 servicing, consistency, and simplicity are paramount Quality updates A single cumulative update each month Security fixes, reliability fixes, bug fixes, etc. Supersedes the previous month’s update No new features Feature updates Twice per year with new capabilities Very reliable, with built-in rollback capabilities Simple deployment using in-place upgrade. Try them out with Insider Preview Changes being considered for older Windows releases as well © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows as a Service: servicing Windows MS Story 9/12/2018 4:51 AM Windows as a Service: servicing Windows With Windows 7 and 8, servicing choices added complexity and cost, increased fragmentation, and reduced quality What customers are running What we are testing Y YY Typical Windows 7 PC: selectively patched Windows 7 test lab PC: fully patched MICROSOFT CONFIDENTIAL UNDER NDA © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft Confidential Under NDA. MS Story 9/12/2018 4:51 AM What is changing Traditional approach RTM OS LIFECYCLE GA NEW APP VERSION APP UPDATE DECLARE SUPPORT WaaS approach CB EVALUATE PILOT CBB OS LIFECYCLE EVALUATE PILOT OS LIFECYCLE TEST APP NEW FEATURE DECLARE SUPPORT MAINTAIN SUPPORT DECLARE SUPPORT Microsoft Confidential Under NDA. © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Timelines: conceptually 9/12/2018 Timelines: conceptually Windows Insider Preview Branch Current Branch Current Branch for Business = End of Support Specific feature and performance feedback Application compatibility validation Deploy to appropriate audiences via WUB Test and prepare for broad deployment Stage broad deployment via WU for Business Current Branch Evaluate Pilot Deploy 4–8 months of active development 4+ months 8+ months 12+ months to test and deploy Current Branch for Business Evaluate Pilot Deploy © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

Our intent and how you can help MS Story 9/12/2018 4:51 AM Our intent and how you can help Total costs over three years of WaaS needs to be the same or better than the traditional app development cost Application testing and validation App remediation New features All need to be reduced by nearly an order of magnitude Decouple app support from specific Windows builds/versions. Define app lifecycle Minimize app validation by monitoring health of apps using data and remediate problems when needed Use OS flighting for early detection of issues © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

ISVs: how to validate applications for WaaS Sign up to be a Windows Insider Detect app regressions and remediate Declare and maintain support on Ready For Windows © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

“Ready for Windows” Ready for Windows makes it easy for ISVs to list their software solutions that support Windows 10 and generate market visibility. It also give access to the Windows as a service Compatible Logo Program. The Microsoft Ready for Windows program helps IT decision makers search and source business applications that are compatible and supported on Windows 10.

Demo Ready For Windows Portal

Ready for Windows portal Microsoft Worldwide Partner Conference 2016 9/12/2018 4:51 AM Ready for Windows portal Sign up now to be included in the directory www.readyforwindows.com Global reach and exposure A great partner experience Data from commercial Windows 10 installs Windows 10 compatible logo for Windows as a Service © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Other Microsoft programs: Windows 10 compatible logo Requirements List your application on the new Ready for Windows portal Provide a link to a public facing statement detailing support for Windows as a Service (leverage the support statement template as appropriate) Benefits Use the logo in your marketing materials and websites Sales and marketing tools to promote that your app is supported on Windows 10 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Other Microsoft programs: Cloud testing environment for ISVs for Windows as a Service Availability of the latest builds Fast setup time Controlled test environment— eliminates device variables Accessible to all testers and developers— no additional hardware needed Easy to manage usage and cost © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Learnings Customer Surprises Microsoft Connection Doing Right Exec Retreat 2016 9/12/2018 4:51 AM Learnings Customer Surprises Microsoft Connection Doing Right Product Quality © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Q&A – More Insights Fairmont Royal York Hotel Meeting Room : Alberta Today July 7th 2pm – 6pm MICROSOFT CONFIDENTIAL © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION

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