This is Jeff…

“If I had a grabber that was more portable and could grab difficult objects I would use it more often.” -Jeff

“I didn’t want to ask someone else to pick it up for me…” -Jeff

Problem and Market Research Market and Customer Analysis Product Design and Costs Marketing and Financials

The Problem

100% of respondents said YES to having trouble when picking up items Market Research Do you have trouble picking up items that are dropped when in your wheelchair? YES (100%) 100% of respondents said YES to having trouble when picking up items

Almost 50% of the people surveyed are 50 years and below Who is affected? What is your age? Almost 50% of the people surveyed are 50 years and below 75 years old and above 25 years old or younger Between 25 and 50 years old Between 50 and 75 years old

Market Analysis About 50% of the people surveyed, who are constrained to a wheelchair, have only been in a wheel chair for less than a year

1/3 of the people surveyed answered to be living alone Market Analysis 1/3 of the people surveyed answered to be living alone

The Problem “It’s like I can never be alone, I never know when I might need something” -Judy Kahl, 81 “It’s a crude way of remembering I’m in a wheelchair, people don’t think about until it happens. I surely didn’t” -Darius Williams, 32

Problem and Market Research Market and Customer Analysis Product Design and Costs Marketing and Financials

2.2 Million Americans, ALL Ages Target Market 2.2 Million Americans, ALL Ages

Customer Needs: Portability EASY TO CARRY EASY TO TAKE ON THE GO DISCRETE

Customer Needs: Dexterity LIGHTWEIGHT EASY TO USE PICK UP DIFFICULT OBJECTS WITH EASE

Customer Needs: Durability Won’t break under heavy use Lifetime Guarantee

Current Solutions Help from others

Standard Grabbers Easy Reacher Deluxe Current Solutions Standard Grabbers Easy Reacher Deluxe CHEAP FRAGILE USELESS

Higher-End Grabbers TeleStik Current Solutions Higher-End Grabbers TeleStik PORTABLE DISCRETE LIGHTWEIGHT

Market Gap DURABILITY VS. CONVENIENCE

Problem and Market Research Market and Customer Analysis Product Design and Costs Marketing and Financials

Product Specs Juan Pablo Ferrer Battery LED Extension Button Adhesive Tape FRONT Small Electric Magnet Small Electric Motor Stainless Steel Arm BACK Bluetooth Chip (Transmitter) Battery AAA, Ni-MH 700 Mah Bluetooth Receiver w/ Electric Motor SIDE Rubber Anti - Slide Grip Plastic Hooks and Clasp Juan Pablo Ferrer

When pressed the arm will extend until the user desires to stop Handle Mechanism Extension Button When pressed the arm will extend until the user desires to stop

Avoid slips and allows for a tighter grip Handle Mechanism Anti-Slip Rubber Handle Avoid slips and allows for a tighter grip

When pressed, the claw will automatically Handle Mechanism Bluetooth Claw Trigger When pressed, the claw will automatically close / open

Battery AAA, Ni-MH 700 Mah with an LED light that signals It’s charge Handle Mechanism Battery w/ LED light Battery AAA, Ni-MH 700 Mah with an LED light that signals It’s charge

Attaches to any surface, avoid all slips Claw Mechanism Two Adhesive Strips Attaches to any surface, avoid all slips

Claw Mechanism One Small Electromagnet Allows to attract small metal objects and provides a better hold on them

about any household item Product Dimensions 4 inches Weight 7.8 ounces Overall Length About 4’ Long Target Lifting Power Up to 1 kg 3 feet 8 inches Able to reach and lift about any household item Juan Pablo Ferrer

Bill of Materials $0.10 per inch 3 ft. / 36 in. $3.60 $0.25 per chip Cost Per Unit Number of Units Total Cost Stainless Steel Rod $0.10 per inch 3 ft. / 36 in. $3.60 Bluetooth Chip (Received & Transmitter) $0.25 per chip 2 chips $0.50 Plastic Encasings $0.04 per sq. in 15 sq. in $0.60 Adhesive Tape $0.20 per inch 6 inches of Tape $1.20 Electrical Wire $0.25 per foot 0.2ft of wire $0.05 Electric Motor $3.50 per motor 2 Electric motors $7.00 Anti-Slip Rubber $0.10 per lbs. 0.3 lbs. $0.03 Electromagnet $0.05 per magnet 2 electromagnets $0.10 Battery AAA, Ni-MH $7.00 per battery 1 battery Rubber Button / Trigger $0.10 per button 1 button / 1 trigger $0.20 LED Light $0.10 per LED 1 LED

Bill of Materials $3.60 $7.00 2 Electric Motors AAA Battery Cost Per Unit Number of Units Total Cost Stainless Steel Rod $0.10 per inch 3 ft. / 36 in. $3.60 Bluetooth Chip (Received & Transmitter) $0.25 per chip 2 chips $0.50 Plastic Encasings $0.04 per sq. in 15 sq. in $0.60 Adhesive Tape $0.20 per inch 6 inches of Tape $1.20 Electrical Wire $0.25 per foot 0.2ft of wire $0.05 Electric Motor $3.50 per motor 2 Electric motors $7.00 Anti-Slip Rubber $0.10 per lbs. 0.3 lbs. $0.03 Electromagnet $0.05 per magnet 2 electromagnets $0.10 Battery AAA, Ni-MH $7.00 per battery 1 battery Rubber Button / Trigger $0.10 per button 1 button / 1 trigger $0.20 LED Light $0.10 per LED 1 LED Stainless Steel Arm $3.60 2 Electric Motors $7.00 AAA Battery

Laborer-Managed Machines Manufacturing Product Assembly Product Manufacturer Laborer-Managed Machines Invacare

Total Cost CHARGING UNIT TOTAL COST $30.36 +$10.00

Market Pricing $30.36 $64.99 $99.99 WHOLESALE RETAIL / ONLINE PRICE TOTAL COST $30.36 WHOLESALE $64.99 RETAIL / ONLINE PRICE $99.99

Problem and Market Research Market and Customer Analysis Product Design and Costs Marketing and Financials

Internet Promotion EasyGrab reaching device $99.99 EasyGrab

Social Media Promotion Twitter @EasyGrab

Social Media Promotion Facebook: /EasyGrab

Tradeshows American College of Physicians Internal Medicine Meeting

Magazines

Brochures / Pamphlets

Retail Strategy

Online Sales

Online Sales

Licensing

90 Day Financial Fixed Costs FIXED COSTS Safety Testing $500 Advertising + Marketing $23,000 Overhead Costs $4,000 Licensing $11,000 TOTAL FIXED COSTS : $38,500

90 Day Financial Variable Costs VARIABLE COSTS Materials Cost (Unit): $20.36 / unit  $20,360 Materials Cost (Charger): $10.00/unit  $10,000 Packaging: $0.35/unit  $350 Assembly: $0.20/unit  $200 Production: 1,000 units TOTAL VARIABLE COSTS : $30,910

TOTAL INITIAL INVESTMENT: $69,410 90 Day Financial TOTAL FIXED COSTS : $38,500 TOTAL VARIABLE COSTS : $30,910 TOTAL INITIAL INVESTMENT: $69,410 Wholesale: $64.99 Retail / Online: $99.99 Cost $30.36 Total Profit: $34.64 (Wholesale) $69.64 (Retail / Online):

Now that we all got our keys… Problem and Market Research Market and Customer Analysis Product Design and Costs Marketing and Financials

will Jeff get his?

Acknowledgements Professor Pat J. Costa, Lehigh University Entrepreneurship Jeff Brill, Family Judy Kahl, Friend Dr. Kim Evetushick, Blough Healthcare Center Lehigh Valley Pediatric Rehabilitation Center Patients, Moravian Village Customer Services, Karman Health Care Wheelchair Distributors Dr. Kevin Marshman, Sunrise Medical Dr. Susan C. Kitei, St. Luke’s Rehabilitation Center Veterans, Disabled Veterans National Foundation