AT THE RIGHT TIME TO LEAD IN TRANSFORM & MODERNISE AT THE RIGHT TIME TO LEAD IN THE DIGITAL AGE Robin Kuepers Marketing Director Europe, Middle East & Africa Event 2017

Digital Transformation Technology transforming the way we live and work at an ever-increasing pace

whole industries Transform

Workforce Digital transformation requires transforming three key areas Security IT

10x Constant exponent every 5 years 2032 10x x = 1000x

With 1000x Cloud is becoming Mist

Last 15 years Next 15 years IT transformation IT-centric Business-centric Systems of record Systems of engagement and insight Traditional applications Cloud-native apps Transactional data and reporting Streams of data and analytics Internet Internet of Things/Everything

Trillions spent on traditional IT IT INVESTMENTS $ Traditional applications 2000 TIME 2032 IT is going to be very different. And as a result we see a wholesale shift in IT spending. When you look at historical IT spend, there’s about $2.7 Trillion being spent on traditional infrastructure and applications for traditional enterprise IT today. And these traditional applications are not going away any time soon. Source for $2.7 Trillion in enterprise IT spend (not including end-user devices and services, telecom, or hybrid cloud): EMC, calculated by analyzing market data in a combination of reports from IDC and a Gartner, including a Gartner Forecast Alert: IT Spending, Worldwide, 1Q16 Update. Published 6 April 2016 by Analyst(s): John-David Lovelock, Kathryn Hale, Bryan Lewis, Wm. L. Hahn, Michael Dornan, Ranjit Atwal,Colleen Graham, Neha Gupta. http://www.gartner.com/technology/research/it-spending-forecast/

Focus on optimizing traditional applications 2016: $2.7 Trillion “Optimize” mode IT transformation IT INVESTMENTS $ Traditional applications 2000 TIME 2032

Invest in cloud-native applications “Optimize” mode IT transformation “Invest” mode Digital transformation IT INVESTMENTS $ Traditional applications Cloud-native applications 2000 TIME 2032

Traditional EMC WORLD 2016 Client-server scale-up apps Infrastructure resiliency ITIL-based IT processes EMC WORLD 2016

Coexisting IT paradigms Traditional Cloud-native Client-server scale-up apps Distributed scale-out apps Infrastructure resiliency Application resiliency ITIL-based IT processes DevOps based IT processes Coexisting IT paradigms EMC WORLD 2016

Traditional Off-Prem Cloud-native Modern IT On-Prem EMC WORLD 2016

The building blocks of Modern IT APPS PLATFORM The building blocks of Modern IT ORCHESTRATION VIRTUALIZATION INFRASTRUCTURE EMC WORLD 2016

#1 Copaco & Dell EMC – Your #1 Partners #1 #1 SERVERS CONVERGED STORAGE DATA CENTER CLIENT CLOUD VIRTUALIZATION Converged infrastructure #1 in traditional storage, #1 in all-flash Virtualized data center infrastructure World’s most secure and easiest to manage notebooks and tablets Cloud IT infrastructure Server virtualization software #1 DATA CENTER SECURITY

Let your transformation begin!