Text, tone, audience, purpose TTAP Text, tone, audience, purpose

‘Text’ = Written or printed work What do we mean by ‘text’? ‘Text’ = Written or printed work Where ever you see ‘writing’, this is ‘text’

emails letters books magazines newspapers leaflets posters speeches Text We see text on ……….. emails letters books magazines newspapers leaflets posters speeches Web-pages

coke cans bus tickets shop signs CDs e-mails shop doors beer mats Text We see text on …. coke cans bus tickets shop signs CDs e-mails shop doors beer mats adverts and many, many more places……………….

formal informal Audience and tone We write to suit to whom we are writing and what we are writing formal informal Think about what is meant by these words……

Purpose information description persuasion entertainment directions Why do we have different types of text? We write and read for different purposes information description persuasion entertainment directions instructions

You will write in a different tone according to whom you are writing Audience and tone Whoever reads your text is the audience. You will write in a different tone according to whom you are writing

Instructions Purpose When do you read or write instructions? Do you know about the imperative verb? Discuss the use of imagery as an aid to understanding the text

Purpose Directions Are directions different to instructions? Do we use different language? Discuss the use of imagery as an aid to understanding the text

Purpose Persuade Where do you see the commonest types of persuasion? We use particular language devices to persuade. Can you list at least 8 and describe how we use them?

Purpose Entertain Comic strips Horoscopes TV Listings Books Magazines/hobby books/fanzines Programmes/concerts/theatre Puzzle books and games

Purpose Describe Where might it be useful to use descriptive text? Classified ad Selling your house Holiday brochure Find examples of these and compare them. Does the language influence the reader? Could it also be persuasive? Informative?

Purpose Describe Descriptions are also used in fiction. What is their purpose? To give a better ‘picture’ of the place/person being described To give all readers a similar picture in their mind To add interest for the reader